Wednesday 06 May 2026 3:16 pm | Updated: Wednesday 06 May 2026 3:17 pm Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple By: Matt Hardy Deputy Sports Editor - City AM Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on LinkedIn WhatsApp Share on WhatsApp Email Share on Email Add as a preferred source on Google Sky Sports have moved to secure Formula 1 rights in a £1bn deal Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The move ensures that Sky Sports fends off streaming players Netflix and Apple , who have both made moves into Formula 1 in recent years. Netflix has been the host platform for Drive to Survive , the fly-on-the-wall docu-series credited for a bump in audience numbers across the sport. Apple, on the other hand, entered into Formula 1 rights at the start of the season in a deal worth $150m per year. The Sky Sports deal is reported to be worth £1bn all in. News Updates Stay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox. Total viewing in the UK and Ireland has increased by 90 per cent since Sky Sports took over the broadcast rights, according to a statement, with under-35s up 120 per cent and female viewership has more than doubled. The new deal also covers Sky’s broadcasting capabilities in Italy, with a deal running through until 2032. Formula 1 stays on Sky Sports Formula 1 president Stefano Domenicali said: “Sky has always been a dedicated, trusted, and passionate partner since we began our relationship many years ago.” Lando Norris won Great Britain’s first F1 world champion since 2020 last season, and features on the 22-driver grid along with compatriots seven-time world champion Lewis Hamilton, George Russell and youngsters Oliver Bearman and Arvid Lindblad. Cadillac joined the grid ahead of the 2026 season with Formula 1 having 11 teams for the first time in a decade. Dana Strong, Sky chief, said: “We’re proud of the role we’ve played in supporting the sport’s growth through world-class storytelling, innovation and long-term investment. This new agreement secures Sky as the home of Formula 1 for years to come, as the sport enters an exciting era with more British talent on the grid and rising stars like Kimi Antonelli.” Read more Drive to Survive renewed by Netflix as Formula 1 docuseries gets ninth season Share this article Facebook X LinkedIn WhatsApp Email Similarly tagged content: Sections Sport News Categories Sport Business Business Formula 1 Sport People & Organisations Apple Drive to Survive f1 Formula 1 Netflix Sky Sports Related Topics Formula 1 Trending Articles Pensioners to hand over bank statements in government benefits crackdown Jaguar reveals the Type 01’s screen-free interior Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt City firms mandate phone and face-to-face comms bootcamps for Gen Z lawyers Jamie Vardy bags Bundesliga rights as he steps up streaming war with Neville and Lineker More from City AM Drive to Survive renewed by Netflix as Formula 1 docuseries gets ninth season Sport Business Sky’s ITV takeover could be tonic for Premier League media rights value Sport Business Beat Luke Littler: Netflix enters live darts with £500,000 showcase Sport Business Five tracks that could host Formula 1 in coming years Sport Business Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry Sport Business PwC sign sponsorship deal with major cricket team Sport Business Chelsea fans stunned as ticket sharing equated with sexual misconduct Sport Business Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m Sport Business Subscribe Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox. Subscribe By signing up to our newsletters you agree to the Terms and Conditions and Privacy Policy .
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