Smurfit Westrock, a Dublin-based packaging company, has been announced as a new global partner for the Ryder Cup, committing to support the tournament through 2031. This partnership will enhance the event's sustainability efforts by providing recyclable packaging and will include branding opportunities across various platforms during the next three Ryder Cups, which will be held in Ireland, Minnesota, and Spain. The collaboration highlights the growing trend of integrating sustainability into major sporting events while offering local businesses a chance to gain international exposure.
News Smurfit Westrock joins Ryder Cup worldwide partner roster through 2031 The Dublin-based packaging company will support the next three editions of the iconic biennial golf tournament. Alex Donaldson March 26, 2026 Share Copy Link Share on X Share on Linkedin Share on Facebook Team Europe won the most recent edition of the Ryder Cup, which took place in the US in 2025. (Andrew Redington/Getty Images) The PGA of America and Ryder Cup Europe, the joint organizers of golf’s iconic biennial Ryder Cup competition, have announced sustainable packaging manufacturer Smurfit Westrock as the event's latest global partner. Smurfit Westrock will sponsor the event on both sides of the Atlantic, covering the next three editions of the Ryder Cup: 2027, 2029, and 2031. Discover B2B Marketing That Performs Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. Find out more Across these events, the Ireland-based firm will receive branding presence on the course, media backdrops, digital and social media platforms, and more. Smurfit Westrock will also aid the event’s sustainability efforts by providing recyclable packaging. Speaking on the agreement, European Tour Group chief Ryder Cup officer Richard Atkinson said: “The Ryder Cup promises to be the biggest sporting event ever staged on the Island of Ireland. The opportunity for locally rooted businesses to showcase their expertise to a global audience is tremendous, and we’re delighted to welcome an Irish company of Smurfit Westrock’s pedigree to our worldwide partner family. “We also want to make the next Ryder Cup at Adare Manor the most sustainable ever staged, and Smurfit Westrock’s products and expertise will be vital to fulfilling this ambition.” The other worldwide partners of the Ryder Cup are: logistics business DP World, energy company Aon, watch brand Rolex, automobile manufacturer BMW, banking firm Citi, and IT consultancy Capgemini. PGA of America chief executive Terry Clarke added: “Smurfit Westrock’s renowned expertise in sustainable packaging and recycling will be a tremendous asset to each of the next three Ryder Cups, including our return to Hazeltine National Golf Club in 2029.” Traditionally, the Ryder Cup has rotated hosting duties for each edition between the US and Europe, with the most recent edition taking place in the US in 2025 at the Bethpage Black course in Long Island, New York The 2027 Ryder Cup is set for County Limerick, Ireland, from September 17 to 19. In 2029, the event will take place at the Hazeltine National Golf Club in Minnesota, before returning to Europe in 2031, when the tournament will travel to Camiral, Catalonia, in Spain. --> Sign up for our daily news round-up! Give your business an edge with our leading industry insights. Sign up Share Copy Link Share on X Share on Linkedin Share on Facebook Access deeper industry intelligence Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise. Find out more
Curated by Taleb Kabbara · Source: www.sportcal.com
Smurfit Westrock, Ryder Cup, PGA of America, Ryder Cup Europe, DP World, Aon, Rolex, BMW, Citi, Capgemini, Adare Manor, Hazeltine National Golf Club, Camiral
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Smurfit Westrock: Smurfit Westrock is a Dublin-based packaging company that has joined the Ryder Cup as a worldwide partner through 2031, supporting the event's sustainability efforts.
Ryder Cup: The Ryder Cup is a biennial golf tournament that has announced Smurfit Westrock as a new worldwide partner through 2031.
PGA of America: The PGA of America is one of the joint organizers of the Ryder Cup, which has partnered with Smurfit Westrock for sustainability initiatives.
Ryder Cup Europe: Ryder Cup Europe is the other joint organizer of the Ryder Cup, which has announced Smurfit Westrock as a new global partner.
DP World: DP World is a logistics business and one of the worldwide partners of the Ryder Cup.
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