'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > South East Melbourne Phoenix Extends Commercial Partnership with United Carriers for NBL27 Sponsorship 2 min read South East Melbourne Phoenix Extends Commercial Partnership with United Carriers for NBL27 Written by MOS Editorial Team Published on 25 August 2026 South East Melbourne Phoenix has officially announced the extension of its partnership with United Carriers , securing the brand as an Official Partner for the upcoming NBL27 season. While entering its second consecutive year as an official tier partner of the Phoenix, United Carriers boasts a longstanding relationship with the club that spans multiple years, reflecting a deep corporate connection built on shared strategic values. Under the terms of the renewed agreement, United Carriers will retain its prominent branding position across the lower back of the Phoenix warm-up tops, alongside a range of integrated activation rights throughout the campaign. United Carriers has continually sought to transform the traditional freight forwarding industry through progressive technological solutions and smarter logistics strategies, aligning seamlessly with the Phoenix’s broader organisational ambitions to drive innovation and break conventional boundaries in professional basketball. The commercial alliances of this nature provide sporting franchises with vital financial stability while delivering targeted brand visibility for corporate partners across national platforms. The continued collaboration highlights the enduring appeal of the National Basketball League as a premier platform for corporate partnerships, offering businesses tangible returns through digital and physical brand integration. The Phoenix leadership team expressed enthusiasm for maintaining the alliance, emphasising that working alongside forward-thinking corporate entities is crucial for sustaining long-term competitiveness in an evolving sports landscape. United Carriers’ ongoing commitment demonstrates how business-to-business brands can effectively utilise professional sports sponsorships to enhance corporate identity, build client relationships, and drive brand equity across competitive domestic markets. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent... The Fremantle Football Club has announced that the iconic West Australian smallgoods business... The Brisbane Bullets have announced a major partnership with homegrown activewear brand LSKD,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com