NFL TikTok (Canva | Social Screenshots) Sports NFL Extends Partnership With TikTok In New Multi-Year Agreement "TikTok continues to be an important platform for fans to connect with the NFL in a variety of ways." By: John Mamola Date: September 2, 2026 The NFL and TikTok have struck a new multi-year partnership . The deal broadens the league’s footprint on the platform starting this season. What We Know : The agreement builds on several years of prior collaboration between the NFL and TikTok. TikTok GamePlan hubs, Pulse Premiere ads and Pro Events fan spaces will all expand under the new terms. NFL storytelling will also grow across the NFL’s league account and eight international team accounts. Meanwhile, NFL posts on TikTok climbed more than 32% over the past year. - Advertisement - What They Said : Brent Lawton, vice president of media strategy and business development at the NFL: “TikTok continues to be an important platform for fans to connect with the NFL in a variety of ways, from the action on the field to the broader culture and conversation around the sport. We look forward to continuing our partnership and creating new ways to engage NFL fans around the world.” Rollo Goldstaub, TikTok’s global head of sport: “The NFL isn’t just a sport, it’s a year-round way of life where fandom thrives through gameday highlights, daily trends, and player personalities. By pairing the NFL’s thrilling moments with TikTok’s global reach, we’re helping the league unlock brand-new audiences while giving lifelong fans deeper access to the game. And with TikTok GamePlan, we’ve created a dedicated space that fuels discovery, transforms how football is experienced and drives tune-in throughout the season.” What Remains Unclear : The NFL and TikTok did not disclose financial terms. Neither side specified an exact launch date for the new Pro Events fan hub, calling it only “coming weeks.” What It Means : The partnership signals a deeper NFL push into short-form video. In addition, TikTok gains premium sports content that can fuel ad revenue and engagement. As a result, fans gain new interactive ways to follow the game beyond traditional broadcasts. Moreover, both companies are betting on culture-driven fandom to expand their global reach. The NFL and TikTok announced a multi-year renewal of their partnership. The NFL said it will “expand its presence on the platform” as part of the agreement. — Mark Maske (@MarkMaske) September 2, 2026 Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox. Share this: Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X Email a link to a friend (Opens in new window) Email Share on LinkedIn (Opens in new window) LinkedIn Share on Bluesky (Opens in new window) Bluesky - Advertisement - John Mamola https://linktr.ee/johnmamola John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com. Tags barrett media Barrett Sports Media Brian Lawton NFL NFL Social Media Rollo Goldstaub Short Form Video social media Sports Television TikTok Previous article Netflix Announces Multi-Year Agreement With EverPass Media Next article DAZN Adds Exclusive DTC Partnership With San Antonio Spurs To Growing NBA Portfolio LEAVE A REPLY Cancel reply Comment: Please enter your comment! Name:* Please enter your name here Email:* You have entered an incorrect email address! Please enter your email address here Website: Save my name, email, and website in this browser for the next time I comment. Share Facebook X Linkedin ReddIt Email Copy URL Popular 100.3 The Bull/Houston Debuts New Houston Morning Show NewsNation Unveils 9/11 Coverage Plans As 25th Anniversary Nears Prime Video Becomes Streaming Home For Six NHL Teams Beginning Next Season Pat Boyle Supports Tennessee Titans Revoking Jared Stillman’s Credential: “This Is Your Fault” DAZN Adds Exclusive DTC Partnership With San Antonio Spurs To Growing NBA Portfolio
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