Advertising Featured Marketing Media News Anup Oommen posted on Aug. 31, 2026 at 11:55 am Aug 31, 2026 Omnicom Media MENA transitions Hearts & Science into Hearts United Anup Oommen posted on Aug. 31, 2026 at 11:55 am Aug 31, 2026 For clients in MENA, Hearts & Science becomes Hearts United, led by Dana Sarkis, building on existing regional presence, talent and client relationships, while introducing greater global scale and capabilities. Share on Facebook Share on Twitter Share on LinkedIn From left, Dana Sarkis, Managing Director of Hearts United, and Elda Choucair, CEO of Omnicom Media MENA Omnicom Media MENA , an Omnicom (NYSE: OMC) Connected Capability, has officially launched Hearts United in the MENA region, with Hearts & Science offices across the region now operating as Hearts United . The move forms part of Omnicom Media’s global launch of Hearts United, a new 40-market media agency created through the combination of its Hearts & Science and Mediahub networks. For clients in MENA, the transition sees Hearts & Science become Hearts United, building on the agency’s existing regional presence, talent and client relationships while introducing a renewed agency proposition backed by greater global scale and capabilities. In MENA, Hearts United will be led by Dana Sarkis , current Managing Director of Hearts & Science, who will continue to report to Elda Choucair , CEO of Omnicom Media MENA . “Hearts & Science helped pioneer data-driven decision-making, while Mediahub broke new ground by proving media could serve as a creative platform,” says Omnicom Media global CEO Florian Adamski . “In bringing them together as Hearts United, we have created a new globally scaled network built from complementary strengths, approaches and footprints, and grounded in the shared principle of putting client growth at the heart of every decision.” Bringing together two high-growth challenger organisations with complementary capabilities, cultures and geographic strengths, Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce and AI. Dana Sarkis , Managing Director of Hearts United MENA, said, “For our clients in MENA, Hearts United represents an evolution of the agency they already know, with the same commitment to their businesses and the strength of our existing teams, now connected to an even broader global network. Sarkis added, “It gives us an opportunity to build on what Hearts & Science has established in the region while renewing our proposition around how brands create growth in a world where people, technology and influence are constantly moving.” The new agency – which operates across 40 markets and represents approximately $9.1bn in 2025 billings – launched following sustained growth at both organizations. Between 2021 and 2025, Hearts & Science increased its billings by 50 per cent, while Mediahub grew 33 per cent – momentum that has continued into 2026. As a result, the new agency debuts with one of the best new business performances in the industry as tracked by the COMvergence real-time dashboards, currently ranking #1 in the US YTD with $294m in total new business (wins minus losses, including retentions); and #3 globally and in EMEA with $567m and $242m, respectively, outperforming agencies that are up to three times its size. Four principles define the new agency’s approach: Outcomes-oriented: An evolving commercial model connects the agency’s success with client growth, putting accountability into the operating model. Predictive by design: AI is embedded into workflows and the operating model to expand capacity, strengthen human judgment and give talent more time to solve higher-value problems. Ecosystem mastery: Teams plan holistically across the platforms, communities, creators, and commerce environments where attention and influence move, rather than treating channels as isolated decisions. Focused and senior-led: Expert teams work as extensions of clients’ organizations, reducing silos and handoffs while bringing senior guidance and diverse expertise to the work. Like its sibling Omnicom Media agencies OMD , Initiative , PHD and UM , Hearts United will leverage the singular advantages and assets of the world’s largest global media network in scale, data and technology, identity, commerce capabilities, and talent to deliver disproportionate growth for its clients. Hearts United will be led in EMEA by Ross Jenkins, who previously led Mediahub across the region. During his tenure as EMEA CEO, Jenkins expanded Mediahub’s footprint into new markets, accelerated its growth, attracted major international clients, and established a reputation for combining challenger thinking with operational excellence. He has also built cross-market teams around an entrepreneurial culture, a model that will carry into the new Hearts United EMEA organization. Hearts United joins the Omnicom Media agency portfolio as the group has the best 2026 YTD total new business performance among all global media groups for 2026 – including earning more new client billings ($4.1b) than any other group – resulting from a streak of wins, including Adidas, Delta, Dyson, IBM, Mark Anthony Brands, Novo Nordisk, On, and Subway. Tags: advertising agency MENA AI in media planning client growth COMvergence Dana Sarkis data-driven media Elda Choucair EMEA media agencies Florian Adamski global media network Hearts & Science Hearts United Hearts United MENA media agency launch Mediahub MENA media agency Omnicom Omnicom Media Omnicom Media MENA Ross Jenkins previous article Emirati Women’s Day: “The unspoken magic of the Emirati woman’s journey” next article Why the Middle East’s data speed is its biggest advantage the author Anup Oommen Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968. All posts by Anup Oommen You Might Also Like The platform updates you need to know from August 2026 Aug 31, 2026
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