'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Investment > Sydney FC Launches ‘The Collective’ B2B Networking Platform Ahead of A-League Season Investment 2 min read Sydney FC Launches ‘The Collective’ B2B Networking Platform Ahead of A-League Season Written by MOS Editorial Team Published on 24 September 2026 Sydney FC has officially announced the launch of “The Collective by Sydney FC”, a premium business networking and engagement platform designed to connect commercial organisations and executive leaders through football. Launching ahead of the upcoming A-League 2026-27 season, the initiative aims to harness the commercial power of sport to build structured, meaningful B2B relationships across the club’s extensive corporate community. Emphasising the objective behind the new enterprise, Sydney FC GM of commercial and marketing, Matt Pound, said: “The Collective is about bringing together ambitious businesses and people who see the value in building strong, genuine relationships.” “Sydney FC already has an incredibly diverse corporate network and this gives us an opportunity to connect those businesses in a much more structured and meaningful way. “Football is a fantastic vehicle for bringing people together, but we want The Collective to go beyond matchday. “It will be about creating connections, opening doors and providing experiences that our members genuinely value throughout the year,” Pound said. To spearhead the rollout, Sydney FC has formed a partnership with the Founder of The Corporate Collective, Andrew Towner. Towner brings extensive expertise from developing successful relationship-led business networks within the National Rugby League, aiming to replicate that commercial model around the Sky Blues. The platform will offer tiered Premium and Standard membership packages, providing businesses with a structured calendar of exclusive corporate events, matchday hospitality entertainment, and behind-the-scenes experiences. Echoing the collaborative vision, Towner, added: “The strongest business communities grow over time through shared experiences and trust.” “That’s what we want to create with the collective by Sydney FC.” “Our focus will be on understanding every member’s business, who they want to meet and where we can help create genuine opportunities for them. “Sydney FC has an outstanding brand, a fantastic corporate community and a passionate network around the club, so there is enormous potential to bring those people together and create something really valuable,” Towner said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The Atlantic Council has officially announced the launch of its Power of Sports... Major League Baseball (MLB) owners have voted to raise the league’s private equity... Advanced engineering and green energy Fortescue Zero is expanding its footprint in motorsport,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com