WST has extended its deal with TAOM, keeping the Finnish chalk and accessories maker as the tour’s Official Chalk Partner for 2026/27 and elevating TAOM to title partner of the TAOM Shoot Out, a one-frame, shot-clocked world ranking event held at Blackpool Tower Circus. The expanded partnership includes a co-branded WST x TAOM V10 chalk product for sale, highlighting TAOM’s growing commercial presence in cue sports and offering WST a fan-facing retail and branding opportunity.
Login Matches Tickets News Calendar Players Rankings Shop Download our app Full Calendar With Seeding Cut-Offs Partners About WST Box Office Terms and Conditions WST directors Contact us Privacy Policy Cookie Policy Modern Slavery and Human Trafficking Statement Terms and Conditions Matchroom Group Tax Strategy Code of Conduct Participate Online Entries World Women's Snooker World Billiards WPBSA About WPBSA Rules of Snooker WPBSA Players Participation History of Snooker Integrity Watch Live 147s Referees Q School Our Official Charity Search Search All results All Results Exact Matches Date Added Relevance Announcements By World Snooker Tour Share Principal Partners Tour Partners The Official WST App #WST Facebook X Instagram YouTube Tiktok Linkedin Privacy Policy Terms Of Use Accessibility Company Details Contact Us © World Snooker Tour WST is delighted to announce that TAOM has extended its partnership as the tour\'s Official Chalk Partner for the 2026/27 season, building on a successful first year together. As part of the expanded collaboration, TAOM will become the title partner of the TAOM Shoot Out, one of the most distinctive and exciting events on snooker’s global circuit. The world ranking event, which takes place from 9th to 12th December at the spectacular Blackpool Tower Circus, features a unique one-frame knockout format. Every shot is played against the clock, creating a fast-paced spectacle unlike any other tournament. Founded in Finland, TAOM has redefined cue sports technology with its premium chalk and accessories, trusted by many of the game’s elite players. Combining innovation and craftsmanship, TAOM chalk is engineered to minimise kicks, maximise cue ball control, and deliver an exceptionally clean hit. What began as a small workshop project, has grown into one of the world’s most respected brands in snooker, pool, and billiards. As a further unique element to the partnership, a brand-new WST x TAOM V10 customised chalk will be available for fans to buy at events and through the official WST online shop. WST’s Chief Commercial Officer Peter Wright said: "We\'re excited to extend our partnership with TAOM following an outstanding first season together. TAOM has established itself as the benchmark for quality and innovation in their products, trusted by many of best players in the world. "We\'re particularly thrilled to welcome TAOM as the new title partner of the Shoot Out. It\'s an event loved by fans across the globe and brings in new audiences with its non-stop dramatic format. We look forward to working together on a fabulous four days at an iconic venue. The launch of our exclusive WST x TAOM V10 chalk is another fantastic addition and we know players of all levels will be fascinated to try it out." Taom’s Toni Ursin said: “We are very happy to continue our collaboration with the highest level sports organisation in the industry. We are also delighted to manufacture WST limited edition V10 chalk which you can purchase through WST channels. Next season is extra exciting of course because of TAOM\'s first title event in WST history which is TAOM Shoot Out, the fastest cue sport event on TV." We look forward to the upcoming Shoot Out tournament and the opportunity to be part of creating a memorable event for the players, fans and the entire snooker community. About TAOM Founded in 2014 in Finland, TAOM has become a global leader in cue sports innovation. Its groundbreaking chalk and accessories are designed using advanced materials and tested by professional players to ensure superior grip, control, and performance. TAOM products are used by top players across snooker, pool, and billiards, and are available in over 60 countries worldwide. Visit taombilliards.com for more information.
Curated by Taleb Kabbara · Source: www.wst.tv
TAOM, World Snooker Tour, Blackpool Tower Circus, WST, TAOM Shoot Out, WST x TAOM V10, Peter Wright, Toni Ursin
TAOM: TAOM is a Finland-founded cue sports brand that extended its partnership as the World Snooker Tour's Official Chalk Partner for the 2026/27 season and became the title partner of the TAOM Shoot Out.
World Snooker Tour: World Snooker Tour is the professional snooker tour that announced TAOM's extension as Official Chalk Partner and named TAOM as the title partner of the TAOM Shoot Out.
Blackpool Tower Circus: Blackpool Tower Circus is the venue hosting the TAOM Shoot Out, a world ranking snooker event held from 9th to 12th December.
WST: WST (World Snooker Tour) is the organising body partnering with TAOM and offering WST channels and an online shop to sell the WST x TAOM V10 customised chalk.
TAOM Shoot Out: TAOM Shoot Out is a World Snooker Tour world ranking event with a unique one-frame knockout format where every shot is played against the clock.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.