THE ESPORTS ADVOCATE No Result View All Result Money People Brands Events & Tournaments Entertainment THE ESPORTS ADVOCATE Team Liquid, Shikenso Extend Partnership for Five Years Renewal keeps sponsorship analytics firm in place as Team Liquid continues to measure partner exposure across broadcast, streaming, and social media. by Tobias Seck April 21, 2026 in Partnerships Reading Time: 1 min read Image credit: Shikenso & Team Liquid Team Liquid and AI-powered sponsorship analytics company Shikenso have extended their partnership by five years, according to an announcement Tuesday. Financial terms were not disclosed. Under the renewed agreement, Shikenso will continue to provide sponsorship tracking, measurement, and reporting for Team Liquid across livestreams, video-on-demand, broadcasts, and social media channels. In a statement, Isik Aysev, SVP of Commercial at Team Liquid, said the renewal reflects confidence in Shikenso’s ability to deliver “consistent and accurate sponsorship measurement” and to continue improving its product based on Team Liquid’s feedback. Shikenso Co-CEO and Co-Founder Arwin Fallah-Shirazi said the extension reflects a shared goal of making data-driven sponsorship measurement a broader standard in esports. The companies said the renewed deal is intended to support more consistent sponsor reporting, valuation, and optimization across Team Liquid’s global operations. Tweet Share Share Share Share Share Send Read us often? Tell Google. Adding The Esports Advocate as a preferred source pushes our reporting higher in your own Search results — it changes nothing for anyone else. Add TEA as a preferred source → Tobias Seck Tobias Seck is a journalist and business analyst who spent more than seven years at The Esports Observer (TEO) as a business analyst. He was one of the first employees of the publication, having joined in 2015. In October 2018 he shifted to the role of business analyst and journalist, writing analysis and helping fellow TEO writers understand the world of finance as a supplemental editor when needed. He continued in that role when TEO was rolled into Sports Business Journal (SBJ), where he worked until February 2023. The Esports Advocate The Esports Advocate, your premier destination for in-depth and authoritative coverage of the esports business and finance landscape created to empower esports stakeholders with the knowledge and information needed to do business in the world of esports successfully. Search Search About TEA Terms of Service Privacy Statement Subscribe to our Newsletter Our Mission Statement Contact Us © 2023 - 2026 The Esports Advocate . All rights reserved. © 2023 - 2026 The Esports Advocate . All rights reserved.
Curated by Taleb Kabbara · Source: esportsadvocate.net