That Prize Guy has struck a landmark partnership with UFC and Zuffa Boxing to provide its prize platform for events, expanding the company’s footprint in major combat-sports promotions. The deal pairs the prize-distribution startup with two high-profile properties, giving That Prize Guy broader commercial exposure and a new revenue channel tied to live fight events.
Home Sports News Other Sports That Prize Guy lands landmark partnership with UFC and Zuffa Boxing As an official marketing partner of UFC at certain events, That Prize Guy will have a presence in the renowned Octagon. By Gauresh Mahadik August 5, 2026 WhatsApp Linkedin Facebook X Telegram That Prize Guy lands landmark partnership with UFC and Zuffa Boxing The mixed martial arts promotion, UFC and Zuffa Boxing , in collaboration with That Prize Guy, a leading U.K.-based online competition platform, has announced a new alliance that will prominently promote That Prize Guy branding at some of Zuffa Boxing and UFC’s most vital events. The agreement expands That Prize Guy’s current partnerships with Conor Benn and Johnny Fisher, two of Zuffa Boxing’s headline acquisitions this year, and brings the brand to the largest platforms in combat sports. Nicholas Smith, Vice President of Global Partnerships for TKO, said, “That Prize Guy has built something special in the U.K. and Ireland, giving fans the chance to win experiences and prizes that genuinely change their day, which fits perfectly with what our events deliver. From Dublin onwards, fans will see That Prize Guy at the heart of some of the biggest nights in combat sports.” Paul Harkin, Owner of That Prize Guy, commented, “Working with UFC was always a big ambition of mine, so to see That Prize Guy up alongside the biggest names in combat sport, and the newly launched Zuffa Boxing, is a proud moment . Our whole platform is built on giving people experiences and prizes they can’t get anywhere else, and now we get to do that on the biggest stage there is.” Among the partnership’s highlights, That Prize Guy will be the presenting partner of Zuffa Boxing’s first-ever event in Ireland, ZUFFA BOXING 10: MCKENNA vs. OLIHA, on Saturday, August 8, in Dublin’s 3Arena. That Prize Guy’s logo will be prominently displayed during all official Zuffa Boxing fight week activities. On fight night, integrations will feature prominent placement throughout the Zuffa Boxing ring. Furthermore, as an official marketing partner of UFC at certain events, That Prize Guy will have a presence in the renowned Octagon, get broadcast features throughout the main card, and be promoted in-venue and across UFC’s digital and social channels. Tags Sponsorship That Prize Guy UFC Ultimate Fighting Championship (UFC) Zuffa Boxing Related Articles eToro extends Premier League push with Leeds United partnership Tottenham Hotspur strengthen Asian commercial push with VSbet deal JAL strengthens winter sports strategy with Ski Association of Japan partnership Sportradar builds prediction-market infrastructure with expanded Polymarket deal SEIKO becomes the new face of Brisbane Heat’s Celebrity First Ball Chelsea FC enter stablecoin era with Circle partnership Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com
That Prize Guy, UFC, Zuffa Boxing
That Prize Guy: That Prize Guy is a company that has landed a landmark partnership involving UFC and Zuffa Boxing.
UFC: UFC is a major mixed martial arts organization that is party to a landmark partnership with That Prize Guy.
Zuffa Boxing: Zuffa Boxing is a boxing division associated with Zuffa that has entered a landmark partnership with That Prize Guy alongside UFC.
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