The eye-watering prices for Ryder Cup 2027 official merchandise Adare Manor has unveiled its exclusive Ryder Cup 2027 official merchandise collection, with apparel and accessories featuring eye-watering prices that have left golf fans talking Comments Eamon Doggett 16:24, 21 Apr 2026 View 2 Images The merchandise tents are going to be very busy at the 2027 Ryder Cup (Image: Getty Images) Adare Manor has unveiled its exclusive 2027 Ryder Cup merchandise range, and the prices have left many stunned. Given the prestige of the event - golf's biggest spectacle - and the setting - one of the world's most opulent hotels, premium pricing might be anticipated. However, the Adare Manor collection has still succeeded in turning heads, with even the most basic pieces carrying substantial price tags that are likely to make many golf enthusiasts pause before opening their wallets. The most affordable polo shirt available, for both men and women, comes in at €150 (£130), while a cap featuring the Ryder Cup logo is priced at €60 (£52). The priciest piece in the range is a Rain Walker jacket, manufactured by Peter Millar, which carries a €650 (£565) price tag. View 2 Images Adare Manor's staging of the Ryder Cup is expected to generate over €300 million for the Irish economy. The golf club itself, owned by Limerick businessman JP McManus, will be seeking to maximise all potential revenue opportunities from the tournament. Merchandise will represent a substantial portion of the club's income, as is the case at every major golf tournament. It has been reported, for instance, that this month's The Masters saw Augusta National Golf Club produce approximately €60 million in merchandise revenue. The Ryder Cup will also feature a considerable corporate element, with many of the premium hospitality suites at Adare Manor already secured. Trophy Suite packages, which were priced at around €13,000, have already been snapped up. This package provides exclusive access to a private viewing terrace with views of the par-3 11th hole. Article continues below General admission tickets are not available at present, but golf enthusiasts can now register for a ticketing account, which will enable them to access tickets and enter the official ticket ballot in hopes of seeing Rory McIlroy and Team Europe attempt to defend their crown.
Curated by Taleb Kabbara · Source: www.belfastlive.co.uk