'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > The Gist Announces Content Partnership with Major League Baseball (MLB) Sponsorship 2 min read The Gist Announces Content Partnership with Major League Baseball (MLB) Written by MOS Editorial Team Published on 28 May 2026 The Gist has officially announced a new content partnership with Major League Baseball (MLB), aimed at increasing engagement among female and younger fans through inclusive and accessible coverage. The initiative is driven by data from MRI-Simmons, which identifies MLB as the most-attended sports league among women, a demographic that continues to grow in influence within the baseball industry. As part of the collaboration, The Gist will leverage its platform to produce tailored content across several mediums to reach fans where they are already active. This includes: Since its founding, The Gist has built a significant media footprint, currently engaging over 1 million newsletter subscribers and reaching more than 40 million sports fans monthly through its combined newsletter, social media, and podcast channels. This partnership will integrate MLB-focused content into these existing channels to better serve this audience with updates on players, teams, and industry happenings. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com