Digital transformation in modern football has moved beyond the initial digitisation phase and entered a new era: that of the Agentic Enterprise, where first-party data integration and autonomous AI redefine both fan experience and B2B business models. In this highly innovative landscape, Salesforce — serving as Main Partner of SFS 26 — stands out as a true operating system for sport, delivering a proven technological framework to Italian and international clubs alongside global entities like FIFA, Formula 1, and LA28. Ahead of […] L'articolo The Operating System of Sport: How Salesforce Is Redefining the Future of the Football Industry proviene da SFS.
Curated by Taleb Kabbara · Source: www.socialfootballsummit.com