TOCA Soccer has signed a long-term exclusive deal naming Mini Melts USA as its Official Beaded Ice Cream Partner and a Supporting Partner for TOCA Soccer Parties, giving Mini Melts category exclusivity at TOCA training centers nationwide. The partnership aims to enhance guest experiences at TOCA’s tech-enabled soccer facilities by adding Mini Melts products for players and visitors, linking a consumer food brand with a sports training and entertainment operator.
All News Press Release October 7, 2025 TOCA Soccer and Mini Melts® USA Announce Partnership For Official Beaded Ice Cream Partner Costa Mesa, CA – (October 7, 2025) – TOCA Soccer, the world’s leading soccer training and entertainment company, today announced a new strategic partnership with Mini Melts® USA, naming the iconic beaded ice cream brand as the Official Beaded Ice Cream Partner of TOCA Soccer, and a Supporting Partner of TOCA Soccer Parties. Under a long-term exclusive agreement, Mini Melts will own the “beaded ice cream” category at TOCA Soccer locations nationwide, adding to player and guest experiences across TOCA Soccer Training Centers. “TOCA partners with unique and innovative brands to elevate every guest experience,” said Yoshi Maruyama, CEO of TOCA. “As the largest operator of tech-enabled soccer centers, we’re excited to offer Mini Melts as the perfect sweet finish—whether celebrating a win, cooling down after a training session, or simply looking for a special treat.” “TOCA Soccer is an ideal partner for Mini Melts Ice Cream,” said Dan Kilcoyne, President and CEO of Mini Melts USA. “Together, we’re redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy.”
Curated by Taleb Kabbara · Source: www.tocafootball.com
TOCA Soccer, Mini Melts USA, TOCA Soccer Parties
TOCA Soccer: TOCA Soccer is the world’s leading soccer training and entertainment company and operator of tech-enabled soccer centers that named Mini Melts® USA its Official Beaded Ice Cream Partner and a Supporting Partner of TOCA Soccer Parties.
Mini Melts USA: Mini Melts USA is the iconic beaded ice cream brand that will own the “beaded ice cream” category at TOCA Soccer locations nationwide as the Official Beaded Ice Cream Partner and a Supporting Partner of TOCA Soccer Parties.
TOCA Soccer Parties: TOCA Soccer Parties is a TOCA Soccer product/event offering for which Mini Melts USA will serve as a Supporting Partner.
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