Under Armour has licensed Syzmik Sports to produce Under Armour-branded soft-shell protective headgear for flag football and 7v7 football, with Under Armour handling global direct-to-consumer and wholesale distribution. The deal leverages Syzmik’s protective-equipment expertise and supports Under Armour’s growing investment in flag football as participation rises ahead of the sport’s 2028 Olympic debut, allowing teams to outfit athletes end-to-end with a single premium brand.
Under Armour Partners with Headgear Maker Syzmik Sports September 25, 2026 SGB Update Under Armour formed a licensing partnership with Syzmik Sports to manufacture Under Armour-branded soft-shell protective headgear designed specifically for flag football and 7v7 football. Under Armour will distribute the products directly to consumers and through wholesale partners globally. The partnership comes as participation in flag football accelerates worldwide as the sport nears its Olympic debut in 2028. Over recent years, Under Armour has significantly expanded its investment in flag football through national governing body partnerships, elite athlete sponsorships and grassroots initiatives. “Flag football and 7v7 football continue to create exciting opportunities for athletes around the world, and we’re committed to helping support the sport’s growth through innovation and performance,” said Craig Cummings, vice president, Team Sports Division at Under Armour. “Partnering with Syzmik allows us to offer athletes additional protection as part of a comprehensive outfitting solution, helping us better serve their evolving needs as participation in both formats continues to grow globally.” Syzmik Sports, a Baltimore-based maker of headgear and mouthguards for sports like flag football, 7v7 football, and soccer, serves as the Official Technical Partner of the International Federation of American Football (IFAF). “We’re incredibly proud to partner with Under Armour—one of the world’s most respected performance sports brands,” said Steve Arzoni, Founder and CEO of Syzmik Sports. “Both of our companies were founded in Baltimore with a belief that innovation can change sport. This partnership is bigger than Under Armour simply introducing a new product category, it’s about helping shape the future of flag football and 7v7 by giving teams access to the most complete outfitting solution the respective sports have ever seen. For the first time, teams around the world can outfit their athletes from head to toe through a single premium performance brand—combining Under Armour apparel, footwear and accessories with Syzmik’s industry-leading protective headgear.” Arzoni added. “As Flag Football continues its extraordinary global growth toward the Olympic Games, we’re excited to help raise the standard for athlete performance and protection.” Image courtesy Syzmik Sports
Curated by Taleb Kabbara · Source: sgbonline.com
Under Armour, Syzmik Sports, International Federation of American Football
Under Armour: Under Armour is a performance sports apparel and footwear company that formed a licensing partnership to manufacture Under Armour-branded soft-shell protective headgear for flag football and 7v7 football and will distribute the products directly to consumers and through wholesale partners globally.
Syzmik Sports: Syzmik Sports is a Baltimore-based maker of headgear and mouthguards for sports like flag football, 7v7 football, and soccer and serves as the Official Technical Partner of the International Federation of American Football (IFAF).
International Federation of American Football: International Federation of American Football is the global governing body for American football and has Syzmik Sports serving as its Official Technical Partner.
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