Home Sports News Football PSG deepens global commercial push with Coca-Cola partnership renewal Coca-Cola will remain an official partner of Paris Saint-Germain, with the collaboration centred on fan engagement across football, entertainment, culture, music and lifestyle. By Aashay Khandelwal August 28, 2026 WhatsApp Linkedin Facebook X Telegram PSG deepens global commercial push with Coca-Cola partnership renewal Paris Saint-Germain and Coca-Cola have renewed their long-standing commercial relationship with a three-year global partnership running through 2029, strengthening an association that spans more than two decades and further expanding the club’s increasingly diverse commercial portfolio. Under the agreement, Coca-Cola will remain an official partner of Paris Saint-Germain, with the collaboration centred on fan engagement across football, entertainment, culture, music and lifestyle. A new Coca-Cola experiential space at the Parc des Princes will host immersive activities and exclusive events, providing the beverage giant with a physical platform to engage supporters throughout the season. The partnership will also feature a limited-edition Coca-Cola collector can celebrating PSG’s 2025–26 campaign. Around 400,000 cans will be available from October 12 across more than 650 Carrefour stores in the Île-de-France region, while Coca-Cola’s sports drink brand Powerade will support activations focused on athletic performance, energy and hydration. Richard Heaselgrave, Chief Revenue Officer, Paris Saint-Germain, said, “Paris Saint-Germain and Coca-Cola have long shared the same belief: the most powerful emotions are those we experience together. Today, we are proud to write a new chapter in our shared history, with the ambition of creating increasingly innovative, creative and engaging experiences that bring our millions of fans around the world closer together, well beyond football.” Sébastien Lesage, Director of Sports Partnerships, Coca-Cola Europe, added, “At Coca-Cola, we have always believed in the power of shared moments. Football is one of its most universal expressions: it brings people together, creates emotion and connects generations. For more than twenty years, we have shared in the collective passion of Paris Saint-Germain supporters. This new partnership will allow us to continue creating experiences that build meaningful connections, well beyond the pitch.” The renewal comes as Coca-Cola continues to build an expansive football sponsorship portfolio across markets. In Brazil, the company returned as a sponsor of the Brazilian Football Confederation ’s Serie A and Serie B championships, the Brasileirão Feminino A1 and Copa do Brasil through 2027. In Germany, Coca-Cola extended its relationship with FC Bayern Munich for another five years, taking the partnership beyond 50 years while adding Powerade to its product portfolio. The company has also expanded its club-level footprint through partnerships including Birmingham City , while its three-year agreement with India’s U-17 women’s national team highlights a growing focus on youth and women’s football. For PSG, Coca-Cola is joining a commercial ecosystem that has expanded rapidly across technology, mobility, hospitality and real estate. Google became a premium partner through 2029, with Gemini named the club’s official AI assistant and Google Pixel its official smartphone. BYD has also signed a three-year global partnership through June 2029 as PSG’s official automotive partner, while ALL Accor renewed its relationship through 2030. BEYOND Developments has meanwhile become the club’s premium sleeve partner until 2029. The commercial momentum mirrors PSG’s sporting ambitions. The club successfully defended its Ligue 1 and Champions League crowns in 2025–26 and began the new campaign by defeating Aston Villa 2–1 to retain the UEFA Super Cup . PSG have reinforced the squad with Ferran Torres , who signed through 2031, alongside Maghnes Akliouche, Mika Godts and Lucas Digne. Torres immediately made an impact, scoring twice on his Ligue 1 debut to rescue a 2–2 draw at Rennes. With the Champions League title defence set to include high-profile league-phase meetings with Barcelona and Manchester City , PSG enter the 2026–27 season seeking further sporting success while continuing to build one of European football’s most valuable commercial platforms. 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Curated by Taleb Kabbara · Source: sportsmintmedia.com