Upper Deck has launched a new trading card set that features hockey stars in the context of DC Studios' "Superman," marking the third collaboration between the company and the NHL. This crossover, which is part of Upper Deck's licensing agreement with Warner Bros. Discovery, highlights the blending of sports and entertainment, potentially attracting fans from both realms and expanding the market for collectible trading cards.
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Curated by Taleb Kabbara · Source: upperdeck.com
Upper Deck, Warner Bros. Discovery Global Consumer Products, National Hockey League
Sponsorship Valuator, Partnership Tracker
Upper Deck: Upper Deck is the worldwide leader in sports and entertainment collectibles and is releasing a trading card set featuring hockey stars in collaboration with DC Studios’ Superman.
Warner Bros. Discovery Global Consumer Products: Warner Bros. Discovery Global Consumer Products is involved as the licensing partner for Upper Deck's trading card set featuring hockey stars and Superman.
National Hockey League: The NHL is the governing body for professional ice hockey in North America and is collaborating with Upper Deck for the trading card set.
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