URC Opens New Season with Commercial Momentum and Four Different Irish Challenges

The BKT United Rugby Championship returns this weekend with eight games across five countries, four Irish provinces approaching the season from very different positions, and a competition that points to growing audiences and increasing commercial certainty as it enters its sixth season in its current form. Connacht and Ulster kick off the Irish involvement tonight, […] The post URC Opens New Season with Commercial Momentum and Four Different Irish Challenges appeared first on Sport for Business.

Curated by Taleb Kabbara · Source: sportforbusiness.com