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Agree and Close Save My Preferences Powered by Close Menu Top Youth Sports News T-Mobile’s Friday Night 5G Lights Names Top 40 Schools Competing for $1 Million Field Upgrade October 8, 2026 GameChanger OnePay Partnership Names Fintech Platform Official Banking Partner for 2027 October 7, 2026 TeamSnap Named USA Lacrosse’s Preferred Mobile-First Engagement Solution for Youth Lacrosse Programs October 7, 2026 LinkedInFacebookX (Twitter)Instagram Advertise With Us Subscribe Thursday, October 8 Sponsorship Hub Investment Hub Facilities Hub Youth Sports Jobs Expert Contributors Parent Resources News / Community Other Content NIL Tech / Data Equipment Coaching Events Expert Contributors Services Hub About Home » USA Swimming Names SportsEngine Official Team Management Partner in Deal Through 2030 Tech / Data USA Swimming Names SportsEngine Official Team Management Partner in Deal Through 2030 ByCameron KorabMay 15, 2026No Comments6 Mins Read FacebookTwitter")PinterestLinkedInEmail Youth-Sports-Business-Report-sports-engine-usa-swimming Share FacebookTwitterLinkedInPinterestEmail Key Takeaways SportsEngine becomes Official Team Management Partner of USA Swimming in a multi-year agreement running through 2030. SportsEngine Motion users gain direct access to USA Swimming’s database of official times and records. SportsEngine Motion will also be incorporated across USA Swimming’s websites and digital platforms. The deal formalizes a nearly two-decade working relationship between SportsEngine and the NGB. PlayMetrics, which acquired SportsEngine Motion, frames the partnership as a doubling-down on the swim vertical. Partnership Structure and Timeline The agreement designates SportsEngine as the Official Team Management Partner of USA Swimming, the National Governing Body for the sport. Announced May 14, 2026 from Colorado Springs, the multi-year deal runs through 2030. The centerpiece is an exclusive integration that will give SportsEngine Motion users direct access to USA Swimming’s database of official times. SportsEngine Motion is an all-inclusive management software developed specifically for swim organizations. USA Swimming will also incorporate SportsEngine Motion across its websites and digital platforms, extending the brand’s footprint inside the NGB’s owned channels. Database Access as a Club Operations Lever For club operators, the practical effect is consolidating two workflows that have historically lived in separate systems. Coaches and administrators using SportsEngine Motion to manage rosters, registration, billing, and communication will no longer need to navigate to USA Swimming’s database separately to pull official times. Jake Grosser, Chief Operating Officer of USA Swimming, framed the value in operational terms. “By integrating elements of our database directly into SportsEngine, we’re enhancing a platform teams already rely on, streamlining operations and improving the overall experience for coaches and administrators.” The framing matters. USA Swimming is not building new software. It is plugging its data into where clubs are already working. PlayMetrics Investment Signal The partnership comes with corporate context. PlayMetrics, which acquired SportsEngine Motion, is using the USA Swimming deal as a signal of continued investment in the swim vertical rather than a wind-down or rebrand. “SportsEngine Motion’s deep roots in swimming were a meaningful part of why we pursued the acquisition,” said Michael Doernberg, CEO of PlayMetrics. “We intend to strengthen that investment, not just maintain it.” That language is aimed at both USA Swimming and the swim club market. Following the ownership change, the NGB partnership functions as a public commitment to the platform’s roadmap and to clubs deciding whether to renew. Building on a Two-Decade Relationship SportsEngine and USA Swimming have worked together for nearly two decades. The new agreement formalizes that history with an official partner designation and a defined integration commitment through 2030. For SportsEngine, the NGB partnership locks in a category position in the swim vertical that competing team management platforms will find difficult to challenge. For USA Swimming, the deal extends the utility of its times database into the daily workflow of its member clubs and adds a long-tenor commercial partner. What This Means for the Swim Tech Stack Team management software is one of the more fragmented categories in youth sports technology. The SportsEngine and USA Swimming agreement narrows that fragmentation specifically in swim by giving one platform a structural advantage tied to the sport’s official record system. Competing platforms now face a clear positioning question. Either they pursue their own governing body integrations or they compete on feature depth and price against a partner now bundled with the sport’s data of record. For clubs evaluating their tech stack between now and 2030, the rollout details, integration timing, and pricing implications will determine whether the announcement translates into operational change at the club level. Source: SportsEngine Named Official Team Management Partner of USA Swimming, USA Swimming, May 14, 2026, https://www.usaswimming.org/news/2026/05/14/sportsengine-named–official-team-management–partner-of-usa-swimming YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly. About Youth Sports Business Report What is YSBR?Youth Sports Business Report (YSBR)is the largest and most trusted source for youth sports industry news, insights, and analysis in the United States. Founded byCameron Korab, YSBR is the premier B2B publication dedicated to the$54 billion youth sports market. With over50,000 followersandmillions of monthly views and impressions, YSBR publishes daily across its blog, weekly newsletter, LinkedIn, Facebook, Instagram, X, and Substack. What does YSBR cover?YSBR delivers original reporting, market intelligence, and business analysis across youth sports facilities, sponsorship and brand partnerships, private equity and venture capital investments, NIL policy and compliance, coaching development, sports technology platforms, equipment and apparel innovation, tournaments and events, community sports initiatives, and parent resources. YSBR is read by industry executives, facility operators and developers, institutional investors, league administrators, sports technology founders, and youth sports parents who rely on accurate, sourced reporting to make informed business decisions. Who reads YSBR?YSBR is read by youth sports industry executives, institutional investors, facility operators and developers, brand and sponsorship professionals, league administrators, youth sports parents, and sports business professionals shaping the future of youth athletics. Subscribe toYouth Sports HQ, the largest and most trusted newsletter covering the business of youth sports. Thousands of industry leaders rely on Youth Sports HQ for curated news, analysis, and business intelligence delivered weekly. Youth Sports HQ is the most-read newsletter in the youth sports business space. Looking for your next role in youth sports?Visit theYSBR Youth Sports Job Board, the most comprehensive job listing destination for careers in youth sports. Browse open positions across facility management, league operations, coaching, sports technology, marketing, and more from organizations hiring across the $54 billion youth sports industry. Follow Youth Sports Business Report (YSBR) across platforms:LinkedIn|Facebook|Instagram|X|Substack Are you a brand looking to tap into the world’s most passionate fanbase… youth sports? IntroducingVertical Sports, an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. AboutVertical Sports Vertical Sportsis an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Our mission is to simplify and navigate the ecosystem for clients. Complete visibility. Optimal paths. Maximum efficiency. EVERY FAN. EVERY LEVEL. Why Sponsor Youth Sports? 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If you are a youth sports organization interested in sponsor or partnership opportunities pleasereach outto learn about our accreditation process. Share.FacebookTwitter")PinterestLinkedInTumblrEmail Previous ArticleTurning High School Sports Into a National Advertising Channel Next Article $3 Billion Motown Sports Village Targets 452 Acres Near Detroit Metro Airport Cameron Korab Founder of Youth Sports Business Report Related Posts Sponsorship GameChanger OnePay Partnership Names Fintech Platform Official Banking Partner for 2027 October 7, 2026 Tech / Data TeamSnap Named USA Lacrosse’s Preferred Mobile-First Engagement Solution for Youth Lacrosse Programs October 7, 2026 Content Perfect Game PG Central Debuts in Jupiter With 2027 Event Schedule Reveal October 7, 2026 Add A Comment Leave A ReplyCancel Reply - [x] Save my name, email, and website in this browser for the next time I comment. - [x] Notify me of follow-up comments by email. - [x] Notify me of new posts by email. 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