Home Sports Business Sponsorship Vega Helmets enters ISRL Season 3 through safety-focused partnership The agreement places rider safety at the centre of the association, extending Vega Helmets’ involvement beyond conventional sponsorship into the league’s operational and community activities. By Aashay Khandelwal November 5, 2026 WhatsApp Linkedin Facebook X Telegram Vega Helmets enters ISRL Season 3 through safety-focused partnership Vega Helmets has strengthened its presence in Indian motorsport after partnering with the Indian Supercross Racing League (ISRL) as its official sponsor and safety partner for Season 3. The agreement places rider safety at the centre of the association, extending the helmet manufacturer’s involvement beyond conventional sponsorship into the league’s operational and community activities. Under the partnership, Vega will provide protective equipment to race marshals throughout the season and participants in ISRL’s official community rides. The collaboration will also promote road safety awareness and responsible riding practices, reinforcing the importance of protection across professional motorsport and everyday motorcycling. Girdhari Chandak, Managing Director, Vega Auto Accessories Limited , said, “ For over four decades, Vega has worked to make quality head protection accessible to Indian riders. Partnering with ISRL takes that commitment straight into professional motorsport. By supporting race marshals and community riders, we are reinforcing a fundamental principle: safety must remain paramount, both on the racetrack and on the road. We are pleased to support a homegrown league that is taking Indian motorsport to an international stage.” Eeshan Lokhande, Co-Founder, Indian Supercross Racing League , added, “ Safety is non-negotiable at ISRL, and we hold ourselves to world-class standards at every race. Our marshals work closest to the action, and with Vega, a trusted Indian brand, we’re giving them protection that matches the best in global motorsport. This partnership raises the bar for Season 3 and for responsible riding across the motorcycling community.” Established in 1982, Vega Auto Accessories Limited operates through its Vega and AXOR brands, serving both commuter and performance-oriented motorcycle segments. The partnership provides the company with an opportunity to strengthen its association with motorsport while engaging with a wider riding community. ISRL’s third season will feature seven franchise teams and international riders across three race weekends scheduled between December 2026 and February 2027. The league is also introducing the Indian Futures category to create a development pathway for emerging Indian riders. The agreement highlights the growing commercial relevance of safety-focused partnerships in Indian motorsport, with brands increasingly seeking opportunities to integrate their products and expertise into sporting properties. Tags CEAT Indian Supercross Racing League CEAT ISRL Indian Supercross Racing League ISRL Sponsorship Vega Auto Accessories Limited Vega Helmets Related Articles American Express takes NBA and WNBA partnership global with new fan experiences Perth Scorchers double down on commercial growth with BMD and 8 Networks deals Herbalife India strengthens Olympic partnership with IOA ahead of Dakar 2026 F1 Sim Racing India Open 2026 strengthens fan access with District by Zomato pact Brentford FC look to HPE to connect fans, technology and matchday operations Sydney Thunder diversify sponsorship portfolio across social impact, appliances and clean energy Load more Latest Articles Sponsorship American Express takes NBA and WNBA partnership global with new fan experiences Media Rights Zee expands beyond football, adds PGTI Golf rights to strengthen sports portfolio Sports News Virat Kohli at 38: The power and business of a global sporting icon Other Sports Tata Mumbai Marathon wins ‘Strongest Economic Impact – Emerging Markets’ accolade from Brand Finance Marathons Top 50 Cricket India tour of New Zealand 2026 1st ODI: Kohli special seals win for India in Auckland Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com