Victory+ has entered into a multi-year streaming partnership with the Dallas Cowboys, making it the first third-party platform to distribute the team's original content. This collaboration will enhance fan engagement by providing access to existing programming and new creator-driven content, starting with the 2026 NFL Draft, and is significant for both parties as it aims to expand Victory+'s reach and solidify its position in the sports streaming market.
ADVERTISEMENT Victory+ and Dallas Cowboys Announce Multi-Year Content Streaming Partnership Posted on: April 17, 2026 • 2 minute read ADVERTISEMENT Victory+, a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowboys. Victory+ becomes the first third-party streaming destination for Dallas Cowboys original content. The platform will carry an existing slate of Dallas Cowboys programming including Draft Day Insider, Inside Training Camp, Flashback, Storyline, Game Night, and Cowboys Spotlight, along with live and on-demand access to every Coach’s Press Conference on Mondays throughout the season. Beginning with the 2026 NFL Draft, fans within the Cowboys’ home market and Mexico can stream Cowboys content on mobile, web, and connected TV platforms. Victory+ will also produce new original content in collaboration with the Cowboys for the 2026 season, described as socially focused and creator-driven formats. “The Dallas Cowboys represent the pinnacle of sports and entertainment, and this partnership marks a defining moment for our platform,” says Neil Gruninger, President and CEO, A Parent Media Co. Inc. “It confirms that Victory+ is the true home for North Texas fandom. We are proud to partner with this legendary franchise to expand fan engagement and deliver a premium experience to one of the world’s most loyal fan bases.” “We are always looking for innovative ways to bring our fans closer to the action,” says Derek Eagleton, Senior Vice President of Media and Programming, Dallas Cowboys . “Partnering with Victory+ creates new opportunities to engage our fans and will amplify our reach. We are proud to partner with such a forward-thinking platform and look forward to delivering exciting new content from our team and players.” Victory+ recently recorded more than 342,000 concurrent viewers during a Dallas Stars–Colorado Avalanche game. The Cowboys join a partner roster that includes the Dallas Stars, Texas Rangers, Anaheim Ducks, the WHL, LOVB, and the NWSL. Victory+ is available for free on iOS, Android, Apple TV, Roku, Amazon Fire TV, Samsung TV, LG TV, and at victoryplus.com. Sharing Upcoming Events Top Stories SVG GameDay, Ep. 11: Philadelphia Phillies' Arianna Krizek – Baseball at the Bank By: Kristian Hernández, Senior Editor Posted on: April 17, 2026 SVG Marks 20th Anniversary with Plan to Set Course for the Future Posted on: April 17, 2026 NHL Payoffs 2026 ESPN Readies REMI/REMCO Blend, Expanded Camera Arsenal, HDR Finish for Stanley Cup Run By: Brandon Costa, Director of Digital Posted on: April 17, 2026 NAB 2026 Preview, North Hall: Everything You Need To Know Heading Into the Show Posted on: April 17, 2026 Cisco, NVIDIA Push Toward AI-Driven Media Fabrics as Next Evolution of Broadcast Infrastructure By: Brandon Costa, Director of Digital Posted on: April 17, 2026 NBA Playoffs 2026 NBC Sports Tips Off First NBA Playoffs Campaign in 23 Years With Six-Truck Fleet, Interchangeable Production Model By: Jason Dachman, Editorial Director, U.S. Posted on: April 16, 2026 NBA Playoffs 2026 ESPN Enters First HDR Postseason With REMCO Support in New Bristol-Based Control Rooms By: Kristian Hernández, Senior Editor Posted on: April 16, 2026 SVG New Sponsor Spotlight: 4Wall Entertainment’s Dave Caulwell on Scaling Live Event Production for Sports By: Jason Dachman, Editorial Director, U.S. Posted on: April 16, 2026 NAB 2026 Preview, West Hall: Everything You Need To Know Heading Into the Show Posted on: April 16, 2026 NAB 2026 NAB 2026: Inside Sony's Wide Range of New Offerings, From the New "R Series" Camera Lineup to Switchers, a New Software Platform, and More By: Ken Kerschbaumer, Editorial Director Posted on: April 16, 2026 SVG Students To Watch: Robbie Basel, Iona University By: Brandon Costa, Director of Digital Posted on: April 16, 2026 Top Live-Sound–System Manufacturers Team Up To Better Manage Stadium Noise By: Dan Daley, Audio Editor Posted on: April 15, 2026 Read more Latest Headlines posts ADVERTISEMENT Related Articles Quickplay Deploys Gray Media's New Streaming Platform – Powered by Google Cloud AI – Across 113 Markets Just announced, the SDE standard provides a unified method and... Posted on: April 17, 2026 • 3 minute read NAB 2026: Adder Technology Releases AIM 6 IP KVM Matrix Management Software Just announced, the SDE standard provides a unified method and... Posted on: April 17, 2026 • 2 minute read Scripps Sports and PBR Announce Multi-Year Broadcast Partnership for Premier Women's Rodeo Just announced, the SDE standard provides a unified method and... Posted on: April 17, 2026 • 2 minute read TNT Sports Acquires U.S. Broadcast Rights to FIA World Endurance Championship Just announced, the SDE standard provides a unified method and... Posted on: April 17, 2026 • 1 minute read
Curated by Taleb Kabbara · Source: www.sportsvideo.org
Victory+, Dallas Cowboys, A Parent Media Co. Inc., Dallas Stars, Texas Rangers, Anaheim Ducks, WHL, LOVB, NWSL
Partnership Tracker, Media Rights Analyzer, Fan Engagement Hub
Victory+: Victory+ is a free sports streaming platform from A Parent Media Co. Inc. that has entered a multi-year content distribution partnership with the Dallas Cowboys.
Dallas Cowboys: The Dallas Cowboys are a professional American football team that has partnered with Victory+ for a multi-year content streaming agreement.
A Parent Media Co. Inc.: A Parent Media Co. Inc. is the parent company of Victory+, which has formed a partnership with the Dallas Cowboys to enhance content distribution.
Dallas Stars: The Dallas Stars are a professional ice hockey team that is part of the partner roster for Victory+.
Texas Rangers: The Texas Rangers are a Major League Baseball team that is part of the partner roster for Victory+.
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