Fitness • Industry News Villa Sport Deepens Houston Push With Memorial Athletic Club Acquisition ATN Staff March 10, 2026 Share on Facebook Share on Twitter Share via Email Credit: Villa Sport Subscribe Now Log in The California-based operator now operates four clubs in the Houston area and 19 overall, with a significant presence in Idaho and along the West Coast Villa Sport is expanding its footprint in Texas, acquiring Memorial Athletic Club (MAC) in Houston as the family-owned operator continues to scale its network of health clubs and fitness facilities. The San Rafael, California-based company announced that it has acquired the longtime Memorial-area club, a facility that has served the Houston community for more than 40 years. With the deal, Villa Sport now operates four athletic clubs in the Houston market and 19 locations nationwide. “Memorial Athletic Club has a remarkable legacy of serving its members for more than 40 years,” said Villa Sport president Billy Malkovich. “We’re thrilled to welcome MAC’s members and team into the Villa Sport community.” Villa Sport said existing staff will remain in place during the transition to ensure continuity for members. The company plans to maintain the club’s programming and community-focused culture while integrating the location into its broader portfolio. The acquisition continues a recent growth push for Villa Sport, which has been expanding both its full-service athletic club concept and its smaller-footprint Villa Sport Fitness brand. Last year, the operator made a significant move in Idaho, acquiring six Crunch Fitness locations in the Boise-area Treasure Valley. Those clubs were rebranded under the Villa Sport Fitness banner, boosting the company’s regional footprint to 10 locations in a state that’s become a hot market for fitness . Villa Sport has said its expansion strategy centers on entering high-growth communities where it can become a long-term wellness partner. With the addition of Memorial Athletic Club , the company now operates eight full-service Villa Sport Athletic Clubs across Texas, Oregon, California and Colorado, alongside its Villa Sport Fitness locations in Idaho and California. Villa Sport is also preparing to open another club later this year in Campbell, California, it said. The California-based operator now operates four clubs in the Houston area and 19 overall, with a significant presence in Idaho and along the West Coast... Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Acquisition Alert Gyms Luxury Gym Villa Sport From Our Partners Longevity The Rise of Integrated Longevity Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signup Please enable JavaScript in your browser to complete this form. Email * Subscribe Most Popular Industry News GymNation Launches Workout Class in Total Darkness to Tackle Gymtimidation member exclusive The AI Personal Training Revolution Is Here — What Comes Next? Industry News Revl Blends Fitness Racing, Nightlife With New ‘Underground’ Event Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast Fitness Behind the Hyrox Boom and a Look at What’s Ahead
Curated by Taleb Kabbara · Source: athletechnews.com