Virgin Media O2 disputed reports that it is paying about £200m to keep its name on the O2, as it has renewed its sponsorship with venue owner AEG for another decade. The deal extends one of Britain’s longest-running naming agreements and signals continued commercial investment by the telecoms group despite its heavy debt load.
Virgin Media O2 has pushed back at claims it is paying around £200m to keep its name on the O2, as the heavily indebted telecoms group commits to another decade of one of Britain’s longest-running sponsorship deals. The company and venue owner AEG have not disclosed the value of the agreement, which will keep the [...]
Curated by Taleb Kabbara · Source: www.cityam.com
Virgin Media O2, AEG
Virgin Media O2: Virgin Media O2 is a telecoms group that has committed to another decade of the sponsorship deal keeping its name on the O2 arena.
AEG: AEG is the venue owner that has an agreement with Virgin Media O2 regarding the naming-rights/sponsorship for the O2 arena.
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