Partners Clients & Case Studies Products Retail & Ecommerce Power BI Auctions Paperless Warehouse Sympos Go Sports Data Hub (CDP) Training Ground Kit Management Payments RFID Green 4 Solutions Customer Support Jonas Sports Event 2026 Blogs Contact About Us Partners Clients & Case Studies Products Retail & Ecommerce Power BI Auctions Paperless Warehouse Sympos Go Sports Data Hub (CDP) Training Ground Kit Management Payments RFID Green 4 Solutions Customer Support Jonas Sports Event 2026 Blogs Contact Get In Touch West Ham United F.C. Extend Multi-Year Partnership with Jonas Sports Jonas Sports, the retail technology provider to professional sports clubs, is thrilled to announce a new multi-year renewal with West Ham United Football Club, extending a hugely successful retail and ecommerce collaboration that began back in May 2016. Over the past decade, the two organisations have grown from a straightforward retail platform relationship into one of the most productive client relationships in Jonas Sports’ portfolio, and this renewal marks the start of an exciting new chapter. Retail sales have more than doubled since the first full trading year of Jonas Sports’ and West Ham United’s collaboration, delivering a robust compound annual growth rate north of 8% every single year, success driven first and foremost by the Hammers continued accelerated growth of its fanbase, both domestically and around the world, with a retail platform built to keep pace with rising demand. Replica has captured much of that growth, expanding faster than the business as a whole and now making up roughly half of everything West Ham sells, with strong further growth from fashion categories alongside it. Digital has played an important role throughout, most notably during the pandemic, when in-store trading fell away almost entirely and ecommerce kept revenue flowing through the club’s toughest trading period. Today the channel mix sits at a healthy balance between store and online, and site performance has continued to improve, with conversion rate more than doubling in the last two years alone. That growth has always gone hand in hand with genuine innovation. West Ham United’s much-loved Auction Dashboard, dreamt up and built jointly by the two teams to let fans bid in real time on shirts, memorabilia and once-in-a-lifetime matchday experiences, has proven so popular it is now one of the most widely adopted features across the entire Jonas Sports platform, rolled out to clubs throughout the portfolio. With this new agreement in place, Jonas Sports and West Ham United look forward to building on a decade of shared success, with an ambitious roadmap of further product and platform investment planned across the term. Navigation About Us Blogs Contact About Us Blogs Contact Products Retail & Ecommerce Sports Data Hub (CDP) Payments Training Ground Kit Management RFID Green 4 Solutions Retail & Ecommerce Sports Data Hub (CDP) Payments Training Ground Kit Management RFID Green 4 Solutions Part of the Legal Terms & Conditions Privacy Policy Modern Slavery Complaints Standard SLA Terms & Conditions Privacy Policy Modern Slavery Complaints Standard SLA © Jonas Sports 2025. All rights reserved.
Curated by Taleb Kabbara · Source: jonassports.com