Willem II has added an NFC tag to its 2026/27 shirts, but the technology is only the entry point. Behind it sits Tricolores+, a club-owned content platform connected to Willem II’s single sign-on system, with plans to bring together content, supporter data, retail, loyalty and partner activations. By Joachim Stelmach When Willem II launched Tricolores+ … Continue reading "Willem II Is Turning a Football Shirt Into a Fan Login"
Curated by Taleb Kabbara · Source: www.footballbusinessinside.com