'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Wurundjeri Corporation and Melbourne Storm Form Historic Partnership Sponsorship 3 min read Wurundjeri Corporation and Melbourne Storm Form Historic Partnership Written by MOS Editorial Team Published on 20 April 2026 The Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation and the Melbourne Storm have announced a partnership aimed at creating sustainable opportunities for First Nations people through community, cultural, and educational collaboration. The agreement marks a significant step in the club’s commitment to the Traditional Owners of the land on which they are based and compete. The partnership focuses on a multi-faceted approach to supporting First Nations people across Melbourne and all of Wurundjeri Country. Central to the agreement is the establishment of a new Cultural Advisory Committee, where the Corporation will provide representation to guide the club’s strategic direction regarding Indigenous affairs. The Corporation will also support the Storm with cultural protocols, including Welcome to Country ceremonies, and provide ongoing education to players, staff, and the wider Storm community. Highlighting the partnership’s foundation in mutual respect, Wurundjeri Corporation chair and elder, Aunty Annette Xiberras, said: “This partnership with Melbourne Storm reflects a shared commitment to respect and cultural integrity, and we welcome the opportunity to work together to create meaningful opportunities for our people.” “By strengthening understanding of Wurundjeri culture, we can support positive outcomes for our community and future generations,” Aunty Annette said. emphasised the importance of these pathways for the club’s institutional growth. “This partnership will help to support meaningful programs and opportunities for First Nations people while also ensuring our players, staff and members continue to learn about and respect the rich history and culture of the Wurundjeri people,” Rodski said. Rodski further acknowledged the collaborative efforts with Wurundjeri leadership, including Deputy Chair Uncle John Terrick, CEO Mark Harper, and Deputy CEO Uncle Sean Hunter. “Our discussions have been very positive and focused on how we can continue to build stronger pathways and create meaningful opportunities for First Nations people into the future,” he noted. Key commercial and social initiatives under the partnership include: Strategically, the partnership aligns the Melbourne Storm with the broader objectives of the NRL’s Reconciliation Action Plan (RAP). Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com