WWE, Front Office Sports Launch New Content Collaboration Focused on Major Events Home » WWE, Front Office Sports Launch New Content Collaboration Focused on Major Events By Olivia Perreault 6 months ago The agreement, announced March 17, will see WWE and Front Office Sports collaborate on the development of access-driven, behind-the-scenes content centered on major WWE moments and marquee Premium Live Events, including WrestleMania. The partnership is set to begin with coverage tied to WrestleMania 42, which will take place April 18 and 19 at Allegiant Stadium in Las Vegas. According to the companies, the content initiative will focus on the evolving business of WWE, with Front Office Sports producing stories and social content that highlight the inner workings of tentpole events as well as WWE’s international growth strategy. “Front Office Sports is known for its innovative approach to storytelling, and we look forward to partnering to produce new and dynamic content that underscores the evolving business of WWE,” said Alex Varga, Co-Head of Revenue at WWE. Front Office Sports CEO Adam White said the partnership reflects growing audience interest in the business side of sports and entertainment. Advertisement “Front Office Sports is the leader in the coverage of the business of sports, and we’re excited to collaborate with the WWE,” White said in a press release. “The sports media landscape is increasingly driven by off-the-field happenings, and this partnership will bring fans closer than ever to their favorite athletes, entertainers and moments in a unique way.” The partnership adds WWE to a growing list of sports properties working with Front Office Sports on editorial-style content collaborations. The media company said WWE joins the National Football League and National Women’s Soccer League among the latest organizations to strike similar deals. With WrestleMania 42 serving as the launch point, the collaboration is expected to give audiences a new window into the commercial, operational, and strategic forces behind one of sports entertainment’s biggest annual events.
Curated by Taleb Kabbara · Source: www.ticketnews.com