805 Beer and X Games have extended their sponsorship through 2028, keeping 805 present at X Games Aspen and the Summer X Games with branded activations, fan experiences and athlete storytelling. The renewal reinforces 805’s strategic investment in action sports and culture, building on its wider partnerships across surfing, music and lifestyle events.
805 Happenings X Games: Keeping The Partnership Going Through 2028 Sep 15, 2026 Words: 805 Beer More X Games . More cold beer. 805 Beer and X Games are extending the partnership through 2028. The good times keep rolling. 805 Beer and X Games are officially extending our partnership through 2028, keeping 805 on the ground at X Games Aspen and Summer X Games for the next chapter of one of action sports’ biggest events. For us, X Games has always been about more than what happens when the cameras are rolling. It’s the athletes pushing progression, the people behind the scenes, the fans lining the course and the culture that surrounds it all. It’s a world we’re proud to be part of. Built Around the People Who Push It Forward 805 has spent years supporting athletes, artists and craftspeople who do things their own way. That same spirit runs deep through X Games. Our crew of 805 Authenticos includes X Games legends Tyler Bereman and Vicki Golden , alongside surfers Conner Coffin , Lakey Peterson , Nate Tyler , Micky Clarke , Kirra Pinkerton , and Nolan Rapoza , bronc rider Lefty Holman , MMA fighter Tabatha Ricci , mountain bikers Tyler McCaul and Ryan “R-Dog” Howard , and a growing crew of people who keep pushing their respective worlds forward. They compete. They build. They create. And they give us plenty of reasons to keep showing up. “805 has built something special by showing up for action sports in a way that’s true to the athletes and the culture,” said Cherie Cohen, Chief Revenue Officer at X Games. “They understand that these communities are about more than competition. They are about creativity, individuality and passion. We’re excited to extend our partnership through 2028 and to find new ways to bring our shared spirit to life at both our winter and summer events.” From Aspen, Onward Over the next several years, you’ll continue to find 805 at both X Games Aspen and Summer X Games, with cold beer, fan experiences and plenty of stories from the athletes and personalities who make X Games what it is. The partnership also builds on 805’s growing presence across action sports, music and independent culture. From serving as the Official Craft Beer of the World Surf League to partnerships with Vans Warped Tour, Aftershock and Born Free, we’re continuing to invest in the places and communities where 805 naturally belongs. Not chasing culture. Supporting the people creating it. “805 has never been about chasing culture — it’s about supporting the people who create it,” said Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Company. “X Games represents so much of what we believe in. Extending this partnership through 2028 gives us the opportunity to keep investing in athletes and communities we genuinely care about while bringing 805 Beer to fans in a way that resonates with who we are.” See You at X Games Aspen, and more. We’re proud to keep this one rolling through 2028. Follow 805 Beer on Instagram and YouTube . Stay Tuned Newsletter Join us to get exclusives on beers, merch, events, news and more: Subscribe To subscribe, please agree to receive communication. Agree to receive communications from Firestone Walker. Privacy Policy , Terms of Use
Curated by Taleb Kabbara · Source: www.805beer.com
X Games, 805 Beer, Firestone Walker Brewing Company, World Surf League, Vans Warped Tour, Aftershock, Born Free, Instagram, YouTube, Klaviyo
X Games: X Games is an action sports event property that is extending its partnership with 805 Beer through 2028 and hosts both X Games Aspen and Summer X Games.
805 Beer: 805 Beer is a craft beer brand that is extending its partnership with X Games through 2028 and will appear at X Games Aspen and Summer X Games with cold beer and fan experiences.
Firestone Walker Brewing Company: Firestone Walker Brewing Company is the parent company of 805 Beer with Dustin Hinz as Chief Marketing Officer, and it is investing in the extended partnership with X Games through 2028.
World Surf League: World Surf League is a global professional surfing organization for which 805 Beer serves as the Official Craft Beer.
Vans Warped Tour: Vans Warped Tour is a music tour that 805 Beer has a partnership with as part of its presence in music and action-sports-adjacent culture.
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