Yankees jersey patch, explained: What is Starr Insurance and how much is company paying for uniform sponsorship? Kevin Skiver • Add Sporting News on Google div))]:my-4" data-testid="advert--mobile_branded_logo" id="Branded_Logo_Mobile"> It isn't a challenge to argue that the Yankees' pinstripe jersey is the most iconic uniform top in American sports. Starting Friday, however, it will have a slightly different look. The Yankees have joined the growing list of MLB teams that have sold jersey space to advertisers. Starr Insurance Companies, an international company headquartered in the 646 area code , will have a patch on the left sleeve. The patch is a rectangle with the company name in the middle. It's blue and clearly designed to not clash with the Yankees' threads, although with a jersey as timeless as the Bronx Bombers', any change takes getting used to. Others teans to add jersey patches this year include the Mets, Braves, and Blue Jays. The New York Yankees are proud to welcome Starr Insurance as our new signature partner. @StarrCompanies pic.twitter.com/urjpUp7dy5 — New York Yankees (@Yankees) July 12, 2023 What is Starr Insurance Companies? Starr Insurance Companies is an international insurance conglomerate that provides insurance to businesses. MORE: Aaron Judge recovery: Yankees star runs bases as he works back from toe ligament tear The company claims it underwrites in 124 countries and six continents (Antarctica is the exception), and is headquartered in New York City. According to its website , Starr was the first American-owned insurance company in Shanghai, China, in 1919, and today it offers coverage in aviation, marine, energy, and construction. “We are extremely proud to welcome Starr Insurance as the Yankees’ first-ever Signature Partner,” Yankees chairman Hal Steinbrenner said in a release . “Having had Starr as an insurance carrier of ours for the last decade and having worked closely with their leadership team as part of our pre-established partnership, it is clear that Starr is the right company to embark with on this landmark relationship. "There were many aspects of Starr that aligned with our organization, including their century-plus history, significant New York presence, worldwide reach and unparalleled commitment to the community. My father (George Steinbrenner) was also well-acquainted with (Starr chairman) Mr. (Maurice) Greenberg, whose devotion to philanthropy I deeply respect.” MORE: Shohei Ohtani trade rumors, tracker What does Starr Insurance do? Starr Insurance does what most insurance companies do: it mitigates risk for those using it. Starr focuses on insurance for businesses. "Starr is a preeminent global insurance and investment organization that has a presence on six continents and maintains its largest office in New York City. Through its operating insurance companies, Starr provides commercial property, casualty, and accident & health insurance products, as well as a range of specialty coverages including aviation, marine, energy and excess casualty insurance," the company said in a release. Why do MLB teams wear sponsor patches on uniforms? In a word: Capitalism. Every ad on the outfield wall, run promotion on local broadcasts, and screened-in ad on the mound or backstop is bought and paid for. MORE: <a target="" href="https://www.sportingnews.com/us/mlb/news/paul-skenes-contract-details-signing-bonus-pirates-rec
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