Advertising News YES BANK launches Team India campaign ahead of Asian Games 2026 The partnership extends YES BANK’s association with the IOA, with the bank supporting athletes across four global sporting events in 2026. afaqs! news bureau 24 Sep 2026 17:02 IST Follow Us New Update YES BANK has strengthened its partnership with the Indian Olympic Association (IOA) as the Official Retail Banking Partner for Team India, supporting Indian athletes across four major international sporting events in 2026. Advertisment The partnership covers the ongoing Asian Games in Aichi-Nagoya, Japan, along with the upcoming Youth Olympic Games and Asian Indoor & Martial Arts Games. It also includes the recently concluded Commonwealth Games. The association builds on YES BANK’s earlier partnership with Team India as the official banking partner for the Paris Olympic Games 2024. For the Asian Games 2026, YES BANK has launched a nationwide campaign to celebrate the determination and perseverance of Indian athletes and rally support for Team India. At the centre of the campaign is a film depicting people across the country coming together to support Team India. Commenting on the partnership, Vinay M. Tonse, managing director and CEO, YES BANK, said, “At YES BANK, we firmly believe that India’s progress is anchored by people, communities, and enterprises coming together with shared purpose. Sport embodies the values of discipline, resilience, and collective effort – values that inspire not only individual achievement, but also national development. Through our association with the Indian Olympic Association as the Official Retail Banking Partner for Team India, we are proud to support the athletes competing at the Asian Games 2026. As Team India steps into the sporting arena carrying the aspirations of millions, we are deeply honoured to stand beside our athletes as they strive to bring glory to our nation.” Nipun Kaushal, chief strategy and marketing officer, YES BANK, added, “YES BANK has remained steadfast in its commitment to contributing meaningfully to India’s growth, progress and achievements. Our athletes embody the nation’s pursuit of excellence on the global stage, inspiring a deep sense of pride among millions of Indians. Our nationwide campaign for the Asian Games 2026 aims to showcase the spirit of India that believes in its athletes, celebrates their journeys and well-earned triumphs. This 360-degree campaign reflects our long-term partnership with the Indian Olympic Association and reinforces our enduring efforts to stand with the nation, its people and the defining moments that create lasting connections.” The campaign spans television, out-of-home, print and digital platforms. The campaign film is being aired in seven languages across more than 25 channels, including Hindi, English, regional news and general entertainment channels. The campaign also includes OOH advertising across high-visibility locations nationwide and print advertisements in multiple regional languages. The digital campaign is being supported through social media platforms and collaborations with sports influencers. Yes Bank Asian Games 2026 afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys. Read More Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now Related Articles Read the Next Article
Curated by Taleb Kabbara · Source: www.afaqs.com