No products in the cart. No products in the cart. Altra commissioned research showing the average British runner stops at age 39, with one in three quitting due to injury and many suffering long-term setbacks. The brand aims to counter this by promoting longevity-focused pacing, recovery, and consistency rather than short-term performance spikes. The team Alongside a Rankin-shot portrait campaign, Altra will release The Long Run , a free book later this year with practical advice on pacing, injury prevention, and training for longevity. The initiative will roll out across PR, social, retail, and events. Endurance Biz View all Releases by Endurance Sportswire MM Follow us on Submit Press Release Address: 4010 Sorrento Valley Blvd #400, San Diego, CA 92121 Phone: (858) 876-4705 (c) 2026 Address: 4010 Sorrento Valley Blvd #400, San Diego, CA 92121 Phone: (858) 876-4705 © [date] Endurance Sportswire. All Rights Reserved. Address: 4010 Sorrento Valley Blvd #400, San Diego, CA 92121 Phone: (858) 876-4705 © 2026 Endurance Sportswire. All Rights Reserved.
Curated by Taleb Kabbara · Source: www.endurancesportswire.com