Reviewed by Taleb Kabbara.
Prism has tracked 17 source-linked sports-business deals involving Google since 2026, most recently adidas partners with Unrivaled (26 September 2026). It is most active in partners with and co-created by.
| Sector | Athlete representation |
|---|---|
| HQ country | US |
| Source-linked deal count | 17 |
| First deal date | Invalid Date |
| Latest deal date | 26 September 2026 |
| Top recorded categories | partners with, co-created by |
| Last updated | 26 September 2026 |
Prism lists 17 source-linked sports-business deal records for Google. Follow each publisher link for the original wording and context.
The latest three source-linked records appear above. They are reported records; check each publisher for current details.
The summary is based on Prism Radar records and links to the original publisher for each item.
Full deal history and contacts are available to Prism members. See membership options.