Unrivaled 3×3 has signed a multi-year exclusive apparel partnership with Adidas that begins with the league’s January 2027 season, under which Adidas will supply player uniforms, youth-program gear, and retail collections. The deal comes as Unrivaled readies its third season after a record-attendance year and a $650 million valuation, signaling deeper commercial backing and expanded merchandising opportunities for the offseason league.
Unrivaled 3×3 Signs Multi-Year Apparel Deal with Adidas Adidas will become Unrivaled’s official apparel partner starting in 2027. (Unrivaled) Sep 24, 2026 JWS Staff Unrivaled 3×3 is gearing up, signing a multi-year deal with Adidas to make the sportswear giant its exclusive apparel partner starting next season. Adidas will provide player uniforms, supply gear for youth offshoots , and roll out retail lines alongside the offseason upstart’s January 2027 return. The news arrives as Unrivaled prepares for a highly anticipated third campaign, after last season saw the expanded league shatter attendance records while reaching a $650 million valuation . “Adidas has a long history of investing in the athletes and moments that define this game,” said retired WNBA great and President of Adidas Women’s Basketball Candace Parker . “Adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women’s basketball at every level.” keep reading Unrivaled Hits $650M Valuation Following Oversubscribed Funding Round August 27 - Meredith Heil Star WNBA Rookie Azzi Fudd, Flau'jae Johnson Join Offseason Leagues June 23 - Meredith Heil Unrivaled Basketball Reports 2026 Attendance, Revenue Boosts While Viewership Falls March 11 - JWS Staff Top Stories Kentucky State Center Aminata Seck in ICE Custody After Early August Detainment Bodycam Footage Shows Paige Bueckers Dodged Police Taser During Arike Ogunbowale's March Arrest Caitlin Clark, Paige Bueckers Drive Record Card Sales Ahead of WNBA Playoffs Jessica Pegula Withdraws From Singapore Open, Blames Fatigue 2026/27 UEFA Women's Champions League Kicks Off League Phase Watch Time Wasting: The NWSL Has a Huge Coaching Problem Advertisement sports straight to your inbox Start your morning off right. 5x a week. Join the club. By submitting your email address, you are representing that you have read and agree to the Just Women’s Sports Terms of Use and Privacy Policy . This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Follow
Curated by Taleb Kabbara · Source: justwomenssports.com
Unrivaled 3×3, Adidas, Just Women’s Sports, WNBA, Aminata Seck, Azzi Fudd, Caitlin Clark, Paige Bueckers, Arike Ogunbowale, Jessica Pegula, UEFA, Google
Unrivaled 3×3: Unrivaled 3×3 is an offseason upstart basketball league that signed a multi-year apparel deal making Adidas its exclusive apparel partner starting in 2027.
Adidas: Adidas is a global sportswear and apparel company that will be Unrivaled 3×3's official apparel partner providing player uniforms, youth gear, and retail lines starting in 2027.
Just Women’s Sports: Just Women’s Sports is the media outlet publishing the article and running site features and newsletters mentioned in the story.
WNBA: WNBA is the Women's National Basketball Association referenced through retired WNBA great Candace Parker, and as a partner in other contexts noted on the page.
Aminata Seck: Aminata Seck is listed in a Top Stories headline (note: this is an individual name appearing as part of a headline item).
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