March Madness sports sponsorship and partnership deals

Reviewed by Taleb Kabbara.

Prism has tracked 1 source-linked sports-business deals involving March Madness since 2021, most recently CBS acquired U.S. media rights to March Madness (17 April 2021). It is most active in acquired U.S. media rights to and partnered with.

Key facts

Latest source-linked deals

• 17 April 2021 — CBS and Turner lock down March Madness rights in $8.8bn deal Reported — Original source (media.sportbusiness.com)

Frequently asked questions

What sports sponsorships does March Madness have?

Prism lists 1 source-linked sports-business deal records for March Madness. Follow each publisher link for the original wording and context.

Who has March Madness partnered with recently?

The latest three source-linked records appear above. They are reported records; check each publisher for current details.

Where does this information come from?

The summary is based on Prism Radar records and links to the original publisher for each item.

Full deal history and contacts are available to Prism members. See membership options.