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Curated by Taleb Kabbara · Source: media.sportbusiness.com
CBS, Turner, March Madness
CBS: CBS is a major U.S. broadcast network that partnered to acquire U.S. media rights to the NCAA men's basketball tournament (March Madness).
Turner: Turner is a media company that partnered with CBS to acquire U.S. media rights to the NCAA men's basketball tournament (March Madness).
March Madness: March Madness is the commonly used name for the NCAA men's college basketball tournament, which will be covered by CBS and Turner under the new rights agreement.
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