Adidas and the Royal Belgian Football Association extended their kit and apparel sponsorship through 2034, continuing a partnership that began in 2015 and echoes earlier supply deals in the 1980s. The long-term renewal covers senior and other national teams, signaling sustained commercial stability for the RBFA and confidence from a major global sports brand in Belgium’s football development.
Select Page Jun 20, 2026 Amid the FIFA World Cup, the Royal Belgian Football Association (RBFA) and Adidas have announced an extension of their sponsorship agreement through 2034. The partnership between the two parties began in 2015, although the sportswear manufacturer had previously supplied the Belgian national team during the 1980 European Championship in Italy and the 1986 FIFA World Cup in Mexico. Under the renewed deal, Adidas will continue to provide kit and apparel not only for the senior national team but also for Belgium’s other national squads over the coming years. Peter Willems, CEO of the Belgian Football Association, highlighted the importance of the long-term agreement. “Sustainable partnerships are a key pillar of our strategy. The trust of a global benchmark brand like adidas, which is committed to working with our federation over the long term, is a strong confirmation that we are on the right path together,” said Willems. Sam Handy, General Manager of Adidas Football, pointed to the success enjoyed by Belgium’s national teams while wearing the German brand’s kits. “We were there when Belgium achieved its biggest successes, we created some iconic kits together, and above all, we have a lot of confidence in future generations Belgian Red Devils and Red Flames, and the development of football in Belgium,” Handy said. Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. Submit Comment Δ Economia e Finanças do Futebol Mundial FINANÇAS MEDIA PATROCÍNIOS ESTÁDIOS RANKINGS Siga-nos nas redes sociais
Curated by Taleb Kabbara · Source: financefootball.com
Royal Belgian Football Association, Adidas, Belgian Football Association, FIFA, Red Flames
Royal Belgian Football Association: The Royal Belgian Football Association (RBFA) is Belgium's football federation that announced an extension of its sponsorship agreement with Adidas through 2034.
Adidas: Adidas is the sportswear manufacturer that has extended its sponsorship and kit-supply agreement with the Royal Belgian Football Association through 2034.
Belgian Football Association: The Belgian Football Association (referred to) is the national federation whose CEO Peter Willems commented on the importance of the long-term agreement with Adidas.
FIFA: FIFA is mentioned as the organizer of the FIFA World Cup, during which the RBFA and Adidas announced their sponsorship extension.
Red Flames: The Red Flames are referenced as Belgium's women's national football team that Adidas will continue to support with kits under the renewed deal.
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