Allianz and the International Olympic Committee extended their Worldwide Olympic and Paralympic Partnership through 2032, keeping Allianz as the Official Worldwide Insurance Partner for the French Alps 2030 and Brisbane 2032 Games and continuing its role in risk management, event coverage and athlete support. Allianz says the sponsorship has driven brand recognition and positive business results—citing double-digit gains in consumer awareness and a rise in Interbrand valuation—which helped justify the renewal alongside other sports investments like the Twickenham stadium naming.
By Kenneth Araullo Allianz and the International Olympic Committee (IOC) have extended their Worldwide Olympic and Paralympic Partnership (TOP Partnership) for another four years, covering the Olympic and Paralympic Winter Games French Alps 2030 and the Olympic and Paralympic Games Brisbane 2032. The renewal continues Allianz’s role as the Official Worldwide Insurance Partner, which sees the global insurer providing risk management, protection for organizers, participants and spectators, and support for athletes through mentoring and career development. The partnership also places Allianz in key markets, with France and Australia collectively contributing more than 10% of its operating profit in 2024. Since 2021, Allianz has supported the Olympic Movement, including the Paris 2024, Milano Cortina 2026, and LA 2028 Games. The insurer has also worked with the International Paralympic Committee since 2006, becoming a Worldwide Paralympic Partner in 2021. During the Paris 2024 Games , Allianz played a role in multiple aspects, including insurance coverage and athlete support. It provided medical assistance for 155,000 individuals, ticket cancellation insurance for spectators, and property and liability coverage for various venues. Allianz CEO Oliver Bäte (pictured) said the partnership had delivered positive business results and strengthened the Allianz brand, leading to the decision to extend the agreement through 2032. The company said that its global campaign for the Olympics, “Get Ready for the Best”, contributed to double-digit growth in consumer recognition. Allianz’s brand value was estimated at $23.8 billion by Interbrand. In 2024, Allianz's brand value reached $23.5 billion, up from $20.85 billion in 2023, marking an increase of approximately 12.7%. This growth propelled Allianz to the 29th position in Interbrand's Best Global Brands ranking, maintaining its status as the world's most valuable insurance brand for the sixth consecutive year. Outside of the Olympics, the global insurer also entered a 10-year, £100 million agreement in rugby to rename Twickenham Stadium in London as Allianz Stadium. What are your thoughts on this story? Please feel free to share your comments below. Unlock powerful dashboards and industry insights with IB+ Data Hub—your essential subscription for data-driven decision-making. ${data.summary} No matches were found for " ${data.query} "
Curated by Taleb Kabbara · Source: www.insurancebusinessmag.com
Allianz, International Olympic Committee, International Paralympic Committee, Paris 2024, Milano Cortina 2026, LA 2028, Interbrand, Twickenham Stadium
Allianz: Allianz is the global insurer that has extended its role as the Official Worldwide Insurance Partner of the Olympic and Paralympic Movement through 2032, providing risk management, protection for organizers, participants and spectators, and support for athletes.
International Olympic Committee: International Olympic Committee is the governing body of the Olympic Movement that extended the Worldwide Olympic and Paralympic Partnership (TOP Partnership) with Allianz covering upcoming Games through 2032.
International Paralympic Committee: International Paralympic Committee is the global governing body for the Paralympic Movement that Allianz has worked with since 2006 and for which Allianz became a Worldwide Paralympic Partner in 2021.
Paris 2024: Paris 2024 is the Olympic Games event in Paris for which Allianz supported the Olympic Movement and provided insurance coverage, athlete support, medical assistance, and venue protection.
Milano Cortina 2026: Milano Cortina 2026 is the Olympic Winter Games event in 2026 that Allianz supported as part of its engagement with the Olympic Movement since 2021.
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