.
Curated by Taleb Kabbara · Source: www.sportbusiness.com
Adidas, Reebok, Authentic Brands
Adidas: Adidas is a global sportswear and footwear company that agreed to sell Reebok in a $2.5bn deal.
Reebok: Reebok is a global athletic footwear and apparel brand that is being sold by Adidas to Authentic Brands for $2.5bn.
Authentic Brands: Authentic Brands is a brand management and marketing company that is acquiring Reebok from Adidas for $2.5bn.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.