Anheuser-Busch’s Michelob Ultra has signed a multiyear deal to become an official beer sponsor of the NHL in the U.S., marking a major partnership between the brewer and the league. The agreement gives Michelob Ultra branded presence and marketing rights with the NHL, strengthening the beer brand’s sports sponsorship portfolio and tapping the league’s U.S. audience for greater consumer reach.
Sports Marketing News Michelob Ultra Shoots and Scores Multiyear NHL Partnership The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US Michelob Ultra scores NHL sponsorship. Courtesy of NHL and Michelob Ultra By Bill Bradley
Curated by Taleb Kabbara · Source: www.adweek.com
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Michelob Ultra: Michelob Ultra is the Anheuser-Busch beer brand that announced a multiyear partnership to become an official beer sponsor of the National Hockey League in the U.S. and the official beer sponsor of the Stanley Cup Playoffs and Stanley Cup Final.
Anheuser-Busch: Anheuser-Busch is the parent company of the Michelob Ultra brand and houses Michelob Ultra within its portfolio of sports partnerships.
National Hockey League: National Hockey League is the U.S.-based professional hockey league that granted Michelob Ultra official beer sponsor rights and will be the league partner for related activations.
NHL Winter Classic: NHL Winter Classic is an annual NHL outdoor regular-season game that Michelob Ultra will activate around as part of its sponsorship.
NBA: NBA is the National Basketball Association, and Michelob Ultra holds premier sponsorships within the league as part of its roster of sports partnerships.
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