The German Football Association (DFB) has agreed a kit and clothing deal with Nike reportedly worth more than €100 million per year — about double what Adidas paid — running from Jan. 1, 2027 through the end of 2034. The switch ends Adidas’s seven-decade association with the national team and drew criticism over national identity, but significantly boosts the DFB’s commercial revenue.
Nike will reportedly pay the German Football Association twice as much as Adidas Money makes the footballing world go round. by Dylan van Vulpen Updated Sep 29, 2026, 11:45 PM UTC Facebook Link Photo by KIRILL KUDRYAVTSEV/AFP via Getty Images Dylan van Vulpen Dylan has been a dedicated Bayern fan since 2010 (thanks to his hero, Bastian Schweinsteiger). He is South African born and bred but currently lives in Germany. When he isn’t writing about Bayern Munich, you will probably find him at a gig, on a spontaneous adventure, or planning his next trip around the globe. In 2024, the German Football Association (DFB) shocked the world, announcing it would end its 70-plus year partnership with Adidas at the end of 2026. Two years later, the end of 2026 is upon us and Germany are just two months away from their final outing in a kit etched with a brand that has become synonymous with the national team. But why is the DFB walking away from such a historic partnership? You guessed it: money. According to a report from Sport1 , Nike will reportedly pay the DFB twice the amount Adidas did annually. After displacing Adidas as the DFB kit supplier, Nike will also replace Marc O’Polo as the official clothing partner for the national team from next year Nike is set to pay more than €100 million per year – roughly twice as much as Adidas paid previously. The contract runs from January 1, 2027, until the end of 2034 The partnership with Nike has been met with widespread criticism, particularly concerning national identity . But in the world of modern football, money talks — and Adidas simply weren’t as talkative as the American sports company. You can catch Germany’s last two matches in an Adidas kit on the 13th and 16th of November when they close out their UEFA Nations League group stage fixtures against Serbia and the Netherlands. Die Mannschaft will don a special black and gold farewell kit to mark the occasion. Join the conversation! Sign up for a user account and get: New, improved notifications system! Fewer ads Create community posts Comment on articles, community posts Rec comments, community posts Related Adidas releases last Germany shirt, to be available in November Jürgen Klopp excited to work with Germany’s talent Jürgen Klopp’s four-point plan to bring professionalism back to Germany See More : German National Team and International Soccer Download the new SB Nation app All of your communities in one place. iOS Android Advertiser Content From This is the title for the native ad
Curated by Taleb Kabbara · Source: www.bavarianfootballworks.com
Nike, German Football Association, Adidas, Marc O’Polo, Sport1, UEFA, Serbia, Netherlands, This
Nike: Nike is an American sports company that will reportedly pay the German Football Association twice as much as Adidas and will replace Adidas as the DFB kit supplier and replace Marc O’Polo as the official clothing partner for the national team.
German Football Association: German Football Association is Germany's national football governing body that is ending its partnership with Adidas at the end of 2026 and will enter a kit and clothing partnership with Nike starting January 1, 2027.
Adidas: Adidas is a global sportswear company that has been the DFB's kit supplier for over 70 years and will see that partnership end at the close of 2026, having previously paid roughly half of what Nike will pay under the new deal.
Marc O’Polo: Marc O’Polo is the official clothing partner for the German national team being replaced by Nike next year.
Sport1: Sport1 is a sports media outlet that reported the details of the Nike deal with the German Football Association.
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