Oakland University has signed new partnerships with Adidas and BSN Sports to supply athletic apparel, footwear and equipment for its athletics programs. The deals strengthen the university’s branding and athlete support while likely providing financial value and in-kind resources that help reduce team expenses and elevate recruiting and marketing efforts.
Oakland University Partners with Adidas and BSN Sports June 8, 2026 SGB Today by SGB Partner Sponsored Content Oakland University Athletics has officially signed a multi-year contract with Adidas, with BSN Sports positioned as the exclusive supplier of uniforms, apparel, footwear, accessories, and equipment for all 18 Golden Grizzly varsity programs. The university had been a Nike school since 2013 in a partnership with Lids. The “Oakland Athletics is very excited to start its partnership with Adidas and BSN,” said Director of Athletics Steve Waterfield. “With Adidas, Golden Grizzlies student-athletes will have apparel and products that offer world-class technology and designs as the student-athletes prepare and compete for championships. An industry leader, BSN’s extensive product inventory and sophisticated operations will significantly benefit our Sports programs and student-athletes and make it easier for Golden Grizzlies fans everywhere to have access to Oakland Athletics and Golden Grizzlies-branded apparel and products.” Through this dual partnership, BSN Sports will manage the logistics and supply chain for Oakland’s athletic programs. “We appreciate Oakland Athletics and Adidas trusting us to deliver for the program,” said Erika Whyte, who serves as senior director of the BSN Sports collegiate division. “Whether you’re on the court, the sideline, or in the stands, you’ll have access to the latest Golden Grizzlies apparel and products to ensure you show up ready for gameday.” Image courtesy Oakland University Athletics
Curated by Taleb Kabbara · Source: sgbonline.com
Oakland University, Adidas, BSN Sports
Oakland University: Oakland University is partnering with Adidas and BSN Sports according to the article.
Adidas: Adidas is a partner in a deal with Oakland University as reported.
BSN Sports: BSN Sports is partnering with Oakland University alongside Adidas as reported.
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