The University of Kentucky Athletics has extended its partnership with Fanatics for an additional 12 years, enhancing opportunities for student-athletes through a new Name, Image, and Likeness (NIL) program. This collaboration aims to strengthen the investment in the athletic program while providing significant benefits to Wildcat athletes.
University of Kentucky Athletics, Fanatics
Partnership Tracker, Athlete Brand Builder
University of Kentucky Athletics: University of Kentucky Athletics is the athletic department of the University of Kentucky, which has announced a 12-year partnership extension with Fanatics to enhance student-athlete opportunities.
Fanatics: Fanatics is a global leader in licensed sports merchandise and has extended its partnership with University of Kentucky Athletics to support a groundbreaking NIL program for student-athletes.
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