Investment deals in sport

Prism Radar tracks publicly reported sports sponsorships, partnerships, media-rights, venue and investment developments. Every listed item links to its original publisher so readers can check the reporting themselves.

Browse by deal type: Sponsorship · Media rights · Investment · Venues.

DateBrand/companyPropertyDeal typeStatusSourcePrism record
AT&TDallas CowboysInvestmentReportedcoliseum-online.comDallas Cowboys debut next generation tech at AT&T Stadium
RwandaFormula 1InvestmentReportedchimpreports.comFormula 1 Chief: Rwanda Deal Opens Door to Africa’s 100 Million Fans
Coventry City Football ClubCoventry Building Society ArenaInvestmentReportedcoventrybuildingsocietyarena.co.ukCoventry Building Society Arena Enters Fifth Year of Major Investment
IMGNetflixInvestmentReportedisportconnect.comNetflix Taps IMG As Production Partner For FIFA Women’s World Cup Brazil 2027
Coventry City Football ClubLegends GlobalInvestmentReportedcoventrybuildingsocietyarena.co.ukLegends Global appoints Andy Price as General Manager of Coventry Building Society Arena
RCX SportsNFLInvestmentReportedrcxsports.comRCX SPORTS AND U.S. BANK ANNOUNCE PARTNERSHIP ACROSS 10 NFL FLAG REGIONAL TOURNAMENTS
Fusion Esports Group—InvestmentReportedesportsadvocate.netCourtois Invests in Astralis Owner Weeks After Auditor Flagged Going-Concern Doubts
The Kallang Group—InvestmentReportedcoliseum-online.comSamsung technology raising fan experience bar in Singapore
BBLKFCInvestmentReportedsydneysixers.com.auScott signs first BBL deal with the Sixers
Mia HammDoveInvestmentReportedbrand-innovators.comDove gives girls another reason to love sports
Bank of AmericaPortland TimbersInvestmentReportedtimbers.comPortland Timbers and Bank of America host 'Soccer with Us' events at Providence Park
Garmin—InvestmentReporteddcrainmaker.comGarmin Acquires Moxy, and Garmin Gets Sued
UnrivaledadidasInvestmentReportedsportsmintmedia.comadidas expands women’s basketball portfolio With Unrivaled partnership
UBS ArenaLong Island UniversityInvestmentReportedheadlines.liu.eduIslanders Co-Owner Jon Ledecky Takes Center Stage at LIU
People Incorporated—InvestmentReportedaffpapa.comPeople Inc withdraws $18B bid for MGM Resorts acquisition
Healthy IrelandGAAInvestmentReportedgaa.ieHealthy Ireland and GAA Launch Phase 3 of Walking Track Upgrade Grant Programme with €500,000 investment 1 HR AGO
Subway—InvestmentReportedsportsmintmedia.comSubway continues Skateboard GB alliance with grassroots investment
Lansdowne QuarterIrish Rugby Football UnionInvestmentReportedcoliseum-online.comIRFU seeks partner to build hotel by Dublin’s Aviva Stadium
FreightlinerManchester UnitedInvestmentReportedmanchestereveningnews.co.ukManchester United reveal the cost of acquiring land for 100,000-seater stadium
Sodexo Live!University of Memphis AthleticsInvestmentReportedgotigersgo.comMemphis Breaks Ground on Liza Wellford Fletcher Stadium
The TurfWrexham AFCInvestmentReportedwrexhamafc.co.ukWrexham AFC group exchanges on purchase of The Turf pub
NikeFIBAInvestmentReportedministryofsport.comFIBA and Global Partner Nike Convene Leaders in Berlin to Advance Coaching Pathways for Women in Basketball
LaLigaWorld Football SummitInvestmentReportedn3xtsports.comInside WFS Madrid 2026: The Business Signals Behind Football’s Biggest Week
bwin.tvKAS EupenInvestmentReportedqsi.com.qaQSI Completes Acquisition of KAS Eupen
Jonas SportsWest Ham United Football ClubInvestmentReportedjonassports.comWest Ham United F.C. Extend Multi-Year Partnership with Jonas Sports
United Rugby ChampionshipBKTInvestmentReportedunitedrugby.comNews BKT Expands Partnership with URC to Become Official Global Tyre Partner
Lidl IrelandLadies Gaelic Football AssociationInvestmentReportedsportforbusiness.comLidl Opens #SeriousSupport Schools Programme for 2026/27
Metaplanet, Inc.Super League Enterprise, Inc.InvestmentReportedesportsadvocate.netSuper League Hands Metaplanet 95.7% Months After Buying Misfits’ Ad Business
Boston BreachM80InvestmentReportedesportsadvocate.netM80 Acquires Boston Breach CDL Franchise as League Ends Guaranteed Team Revenue
Coventry Building Society ArenaCoventry City Football ClubInvestmentReportedcoventrybuildingsocietyarena.co.ukCoventry City Football Club and Coventry Building Society Arena announce landmark 10-year partnership with Legends Global!
Dulux Fiji—InvestmentReportedfijirugby.comPress Release: Fiji Rugby and Dulux Partner to Refresh the Home ofFijian Rugby 10 Aug, 2026 Read More →
The E.W. Scripps Company—InvestmentReportedscripps.comScripps completes acquisition of WTVQ in Lexington
MAX Credit UnionRiverwalk StadiumInvestmentReportedondeckpartners.comBiscuits Baseball is Back, And Riverwalk Is Better Than Ever
Date not recordedHallmark CardsKansas City RoyalsInvestmentReportedkcmo.govKansas City Council Approves Financing for Royals Stadium Development at Crown Center
Date not recordedNBA FoundationOrlando MagicInvestmentReportedcookman.eduNBA and the Orlando Magic Award Grant to B-CU!
Date not recordedRandoxThe Jockey ClubInvestmentReportedthejockeyclub.co.ukTHE JOCKEY CLUB ANNOUNCES AMBITIOUS MULTI-MILLION POUND PLANS TO IMPROVE RACEGOER AND PARTICIPANT EX
Date not recordedUnder ArmourSyzmik SportsInvestmentReportedsgbonline.comUnder Armour Partners with Headgear Maker Syzmik Sports
Date not recordedSPILLERSThe Jockey ClubInvestmentReportedthejockeyclub.co.ukSPILLERS Brand announces exciting partnership with The Jockey Club
Date not recordedHudl—InvestmentReportedblogarchive.statsbomb.comHudl Strengthens its Professional Sports Solutions with Strategic Acquisition of StatsBomb
Date not recordedHomeExchange—InvestmentReportedpaulhastings.comPaul Hastings Advises Ternel, ISAI and HomeExchange in Strategic Partnership With Verlinvest
Date not recordedAstroTurf® Corporation—InvestmentReportedastroturf.comAstroTurf Great Lakes Delivers Indoor and Outdoor Practice Fields for Michigan State Football
Date not recordedBrave Bison—InvestmentReportedbravebison.comNews Brave Bison announces new strategic investment in System1 News 3 min read
Date not recordedG2 EsportsAlpine Sim RacingInvestmentReportedg2esports.comG2 Esports Partners with Alpine Sim Racing
Date not recordedSaudiaGolf SaudiInvestmentReportedgolfsaudi.comGolf Saudi Partners with Saudia and Welcome to Arabia to Drive Global Golf Tourism at PIF London Championship
Date not recordedAquaBloom International Sports Technology Group (ABSG)—InvestmentReportedthinksport.orgThinkSport Launches SIC AI & Robotics 2026, in Partnership with ABSG

Frequently asked questions

What is a sports sponsorship deals tracker?

It is a way to find and follow publicly reported sponsorship and other commercial deals in sport. Each listed item links to its publisher and to the corresponding Prism record.

Where does Prism's deal information come from?

Radar items are based on public source articles and announcements stored in Prism. Open the linked publisher source to verify the original reporting; this index does not present unsourced deal claims.

How often is it updated?

The index reflects source-linked records currently available in Prism. No fixed update interval is stated here.

Does Prism estimate undisclosed deal values?

No. This tracker does not estimate undisclosed deal values and does not display a value unless the source itself states it.