Sponsorship deals in sport

Prism Radar tracks publicly reported sports sponsorships, partnerships, media-rights, venue and investment developments. Every listed item links to its original publisher so readers can check the reporting themselves.

Browse by deal type: Sponsorship · Media rights · Investment · Venues.

DateBrand/companyPropertyDeal typeStatusSourcePrism record
National Squash LeagueiHeartMediaSponsorshipReportedradioink.comiHeartMedia Serves Up a Squash Partnership
Ipswich Town Football ClubSuffolk Chamber of CommerceSponsorshipReporteditfc.co.ukSUFFOLK CHAMBER OF COMMERCE NAMED COMMUNITY PARTNER
International Biathlon Union—SponsorshipReportedisportconnect.comInternational Biathlon Union Signs Continental Reifen Deutschland GmbH As Premium Sponsor
Cal AthleticsDatabricksSponsorshipReportedcoliseum-online.comCalifornia Memorial Stadium adds Databricks name in new deal
AlumniFiMadison Square GardenSponsorshipReportedalumnifi.orgAlumniFi and St. John’s Partner for Groundbreaking Jersey Patch Sponsorship
CalienteAffPapa Conference CancunSponsorshipReportedaffpapa.comCaliente joins AffPapa Conference Cancun 2026 as Headline Sponsor
Tennis AustraliaAustralian OpenSponsorshipReportedisportconnect.comAustralian Open and Adobe Join Forces to Shape Fan Experiences
PNC BankUniversity of UtahSponsorshipReportedutahutes.comUniversity of Utah, PNC Bank Unveil PNC Terrace at Rice-Eccles Stadium
Muck BowlGOLDLAWSponsorshipReportedgoldlaw.comMore Than a Rivalry: GOLDLAW Unveils the 2026 Muck Bowl Billboard
Euro 2028BetanoSponsorshipReportedintergameonline.comBetano continues UEFA partnership with Euro 2028 deal
The Online Betting Guide—SponsorshipReportedolbg.comOLBG Continues Jockey Sponsorship Of Paul O'Brien And Harry Reed For The 2026/27 Season
AusencoBrisbane RoarSponsorshipReportedbrisbaneroar.com.auAusenco continues support of Brisbane Roar Women with two-season partnership renewal
Adidas—SponsorshipReportedespnpressroom.comSponsors Announced for the 17th Annual espnW: Women + Sports Summit
FundamentalLA GalaxySponsorshipReportedaegworldwide.comFundamental Brings Nexus to LA Galaxy and L.A. LIVE Through New Official Partnership With AEG
Paul O’BrienOLBGSponsorshipReportedolbg.com› OLBG and Harry Derham Racing Enter Year Four of Their Long-Term Partnership on the Back of a First Grade 1
Homestar FinanceSydney ThunderSponsorshipReportedsydneythunder.com.auColCap Financial Group and Sydney Thunder extend partnership
AEGVirgin Media O2SponsorshipReportedcityam.comVirgin Media O2 defends arena deal as £200m price tag disputed
NestléNBASponsorshipReportedbrand-innovators.comNestlé reveals international brand collab with the NBA
Coors LightMNUFCSponsorshipReportedmnufc.comMNUFC, Coors Light to Host Human Foosball Tournament Ahead of October 17 Game
Campbell ClinicMemphis ZooSponsorshipReportedgotigersgo.comMemphis Madness Heads to Memphis Zoo for First-Ever Zoo Hoops Celebration
Football Association of SingaporePOLAR Natural Mineral WaterSponsorshipReportedspl.sgPOLAR Mineral Water deepens commitment to Singapore football with five-year partnership renewal
Baystate HealthSpringfield ThunderbirdsSponsorshipReportedspringfieldthunderbirds.comT-Birds Announce Expanded Partnership with Baystate Health
KFCQFM GroupSponsorshipReporteddoncasterroversfc.co.ukQFM Group Brings KFC and Taco Bell to the pitch as Gold Partners of Rovers
TECNOTSASponsorshipReportedsaffederation.orgTSA Bags Key Partners for TECNO SAFF Championship 2026
JPMorganChaseLA28SponsorshipReportedolympics.comArticle 4 min read From Amsterdam 1928 to LA28: Coca-Cola’s journey through Olympic history
Edward Jones—SponsorshipReportedblackbookmotorsport.comEdward Jones focusing on ‘money-can’t-buy moments’ with McLaren deal
Penrith PanthersClub Racing AustraliaSponsorshipReportedministryofsport.comClub Racing Australia Launches National Sport and Racing Experience Platform September 29, 2026 Read full News
Lacrosse Australia—SponsorshipReportedministryofsport.comPNG Chiefs Announce Premier Partnership with Coca-Cola Europacific Partners Ahead of 2028 NRL Debut
ALKEME InsuranceRice-Eccles StadiumSponsorshipReportedutahutes.comField-Level Seats Bring New Premium Experience to Rice-Eccles Stadium
Muthoot FinCorpIndiaSponsorshipReportedsportsmintmedia.comMuthoot FinCorp bags India home cricket title sponsorship through 2028
NHLMichelob ULTRASponsorshipReportedsportsmintmedia.comMichelob ULTRA expands NHL footprint with league-wide US partnership
Muthoot FincorpWest IndiesSponsorshipReportedafaqs.comMuthoot Fincorp bags BCCI title sponsorship rights till 2028
NBL—SponsorshipReportedsportsmintmedia.comNBL takes commercial strategy beyond sponsorship with Red Bull, Heinz and iCoach
HavellsJioStarSponsorshipReportedafaqs.comJioStar secures 15 brands for West Indies tour of India
HavellsJioStarSponsorshipReportedindiantelevision.comBrands 15 hours ago JioStar signs 15 brands for West Indies tour as festive cricket season kicks off
Australian British Chamber of CommerceSydney FCSponsorshipReportedsydneyfc.comSydney FC Extends Partnership With Australian British Chamber of Commerce
Marriott BonvoyPeruSponsorshipReportedfrontrowsoccer.comALL FOUR: TNT Sports to televise USMNT friendlies in this FIFA window
Hungry Jack’s National Basketball LeagueRed BullSponsorshipReportedministryofsport.comRed Bull Signs League-Wide Partnership as Official Energy Drink of the NBL September 25, 2026 Read full News
Dallas CowboysAT&TSponsorshipReporteddallasinnovates.comAT&T, Dallas Cowboys Amp Up Tech for Fans With Extended Stadium Partnership by John Egan
Coca-ColaNewcastle UnitedSponsorshipReportedministryofsport.comNewcastle United Secures Landmark Global Partnership with Coca-Cola
BCCI—SponsorshipReportedrevsportz.inBCCI ropes in Muthoot FinCorp as title sponsor
Muthoot Fincorp—SponsorshipReportedindiantelevision.comBrands 8 hours ago BCCI set to bring Muthoot Fincorp on board as title sponsor
FIA Formula One World ChampionshipMSC CruisesSponsorshipReportedcruisemapper.comMSC Cruises named title sponsor of 3 Formula 1 Grands Prix in 2027
AssuredBetsiGaming Club LisbonSponsorshipReportedaffpapa.comAssuredBets Named Signature Sponsor at iGaming Club Lisbon
JumpStart Inc.Cleveland BrownsSponsorshipReportedclevelandbrowns.comFrom the Field to the Founder Journey: Cleveland Browns team up with nonprofit JumpStart Inc. for Northeast Ohio entrepreneurs
ULINEMilwaukee BucksSponsorshipReportedsportsmintmedia.comMilwaukee Bucks elevate ULINE partnership with new jersey patch deal
Indian Olympic AssociationYES BANKSponsorshipReportedafaqs.comYES BANK launches Team India campaign ahead of Asian Games 2026
IHG Hotels & ResortsRugby World Cup 2027SponsorshipReportedsportsmintmedia.comRugby World Cup 2027 adds IHG Hotels & Resorts to commercial partner portfolio
Club DoncasterCartonplast UKSponsorshipReporteddoncasterroversfc.co.ukCartonplast UK backs next generation of female footballers with Doncaster Rovers Belles Academy sponsorship
Samoa BeveragesFreshChoiceSponsorshipReportedministryofsport.comFreshChoice Secures Official Supermarket Sponsorship with Auckland FC

Frequently asked questions

What is a sports sponsorship deals tracker?

It is a way to find and follow publicly reported sponsorship and other commercial deals in sport. Each listed item links to its publisher and to the corresponding Prism record.

Where does Prism's deal information come from?

Radar items are based on public source articles and announcements stored in Prism. Open the linked publisher source to verify the original reporting; this index does not present unsourced deal claims.

How often is it updated?

The index reflects source-linked records currently available in Prism. No fixed update interval is stated here.

Does Prism estimate undisclosed deal values?

No. This tracker does not estimate undisclosed deal values and does not display a value unless the source itself states it.