Venue deals in sport

Prism Radar tracks publicly reported sports sponsorships, partnerships, media-rights, venue and investment developments. Every listed item links to its original publisher so readers can check the reporting themselves.

Browse by deal type: Sponsorship · Media rights · Investment · Venues.

DateBrand/companyPropertyDeal typeStatusSourcePrism record
American Orthopaedic Society for Sports MedicineClub ChampionVenueReportedthegolfwire.comClub Champion and American Orthopaedic Society for Sports Medicine (AOSSM) Announce Partnership
Allianz StadiumSydney FCVenueReportedsydneyfc.comSydney FC Signs Landmark 25-Year Deal To Secure Allianz Stadium
SeatGeekNashville Soccer ClubVenueReportedgeodispark.comStadium Nashville Soccer Club Selects SeatGeek to Power Ticketing Across Its Soccer and Entertainment Portfolio
Love Shack Fancy—VenueReportedthemiamihurricane.comCanes get fancy: Love Shack Fancy brings its signature patterns to UM gear
Five Iron Golf—VenueReportedthegolfwire.comFive Iron Golf Launches Five Iron Lounge, a New Licensing Platform for Hospitality and Entertainment Venues
Nubank ParqueBanco BTG PactualVenueReportedcoliseum-online.comBTG to call shots of SE Palmeiras Nubank Parque operations
Elevate GolfJohnnie-OVenueReportedtheazaleagroup.comJOHNNIE-O JOINS ELEVATE GOLF 2026 AS PREMIUM PARTNER
Turismo de PortugalLisboa FCEVenueReportedfindmoreafrica.comSBC Secures Long-Term Lisbon Deal Through 2030
National Football LeagueSTRAUSSVenueReportedisportconnect.comNFL Extends Strauss Partnership Across London and Munich
Will GuidaraThe Athletic ClubVenueReportedmlb.comA's Athletic Club Sells Out 17 Months Ahead of 2028 Ballpark Opening
LG Electronics USAMonumental Sports & EntertainmentVenueReportedcoliseum-online.comCapital One Arena true-to-life visual experiences for fans
PaciolanGeorgia TechVenueReportedticketnews.comGeorgia Tech Extends 42-Year Paciolan Ticketing Partnership Ahead of Stadium Reseating
Playfly SportsAtlantic 10 ConferenceVenueReportedplayfly.comAtlantic 10 Conference Taps Playfly Sports for Ticket Sales
Malmö ArenaAXSVenueReportedaegworldwide.comAXS and Malmö Arena Announce New Ticketing Partnership
EFG—VenueReportedeslfaceitgroup.comESL Pro League Returns to the Big Stage as Competition Kicks Off in Katowice
RAW ChargingSunderland AFCVenueReportedsafc.comSUNDERLAND AFC PARTNER WITH RAW CHARGING
Leyton Orient Football ClubBetWrightVenueReportedleytonorient.comWin £1,000 at half-time with BetWright when Orient host Plymouth Argyle
European Football ClubsUEFAVenueReporteduefa.comUEFA to distribute €31.5m to clubs
SiriusPoint—VenueReportedsiriuspt.comSiriusPoint and Sutton Special Risk announce new partnership and launch of SportsSecure™
Cardiff Arms ParkBrains BreweryVenueReportedcardiffrugby.walesTake a look: Brains returns to the bars of Cardiff Rugby with three-year pouring partnership
Legends GlobalFC BarcelonaVenueReportedcoliseum-online.comFC Barcelona launches new VIP seat licence concept
AdidasNikeVenueReportedbavarianfootballworks.comNike will reportedly pay the German Football Association twice as much as Adidas
McDonald's—VenueReportedlfp.frLIGUE 1 McDONALD'S ACCELERATES ITS INTERNATIONAL GROWTH WITH NEW STRATEGIC BROADCAST PARTNERSHIPS
Prince George's County CouncilSphere EntertainmentVenueReportedticketnews.comNational Harbor Sphere Labor Dispute Emerges as County Weighs $130M Funding Bill
The Kroenke GroupMidway Rising Venue Management LLCVenueReportedsandiegouniontribune.comSan Diego to extend Midway Rising team’s lease of current arena
Castelli—VenueReportedendurancesportswire.comCastelli and Sportful owners buy Tailfin as bikepacking company sees continued growth
McAllister TowingSprague EnergyVenueReportedpressherald.comSprague Energy secures pier operator at Portland’s Cassidy Point
Coca-ColaNewcastle UnitedVenueReportedchroniclelive.co.ukNewcastle United land multi-million Coca-Cola deal as Magpies secure major cash injection
London Borough of Waltham ForestLeyton Orient Football ClubVenueReportedleytonorient.comLeyton Orient and London Borough of Waltham Forest take important next step
CourseRev.ai—VenueReportedthegolfwire.comCourseRev.ai and TenFore Golf Partner to Bring AI-Powered Booking Automation to More Golf Courses
Playfly Sports—VenueReportedplayfly.comThe University of Tulsa Adds Luxury Suites at the Donald W. Reynolds Center with Playfly Sports
Playfly Sports—VenueReportedplayfly.comUniversity of Denver Extends Ticketing Partnership with Playfly Sports
American AirlinesInter Miami CFVenueReportedintermiamicf.comInter Miami CF and American Airlines Celebrate Their Alliance with Two Events Today
NespressoFC BarcelonaVenueReportedfcbarcelona.comFC Barcelona club badge Nespresso, Official Coffee of Espai Barça FC Barcelona has signed a five-season partnership agreement with the brand to help enhance the experience for fans and guests at
Babolat4PADELVenueReportedsgieurope.comBabolat renews 4PADEL supply deal for four more years
SMKD BBQT-Mobile ArenaVenueReportedaegworldwide.comT-Mobile Arena and SMKD BBQ Partner to Bring Signature Barbecue to Arena
ADVANTSocial Football SummitVenueReportedsocialfootballsummit.comADVANT is Main Partner of SFS 26: AI and Data Governance at the Heart of the Football Industry
JE DunnKansas City RoyalsVenueReportedcoliseum-online.comRoyals pick team for new Crown Center ballpark project
AFC BournemouthRenaissance Asset FinanceVenueReportedafcb.co.ukRenaissance Asset Finance renews partnership with AFC Bournemouth
Tom White Waste ManagementCoventry Building Society ArenaVenueReportedcoventrybuildingsocietyarena.co.ukCoventry Building Society Arena Signs Three-Year Sustainability Deal with Tom White Waste Management
Playfly Sports—VenueReportedplayfly.comPlayfly Sports Announces First-of-its-Kind Group of Six Jersey Patch Partnership for Troy Athletics
SpireEnergy.comSt. Louis CITY SCVenueReportedstlcitysc.comSt. Louis CITY SC and Spire Team Up for Energy Efficiency Education
TKO Group Holdings, Inc.—VenueReportedtkogrp.comTKO Successfully Stages First-Ever WWE and UFC Doubleheader in Saudi Arabia and Azerbaijan
8amTampa Bay BuccaneersVenueReported8am.comTampa Bay Buccaneers Announce Partnership with 8am 8am and the Tampa Bay Buccaneers announce a multi-year partnership, featuring the new 8am Club premium experience at Raymond James Stadium.
Audi South Florida dealersInter Miami CFVenueReportedintermiamicf.comInter Miami CF and Audi Renew Multiyear Partnership
Mediacorp—VenueReportedmediacorp.sgMediacorp clinches content and subscription deals with HOOQ to champion cross-company content to audiences across Asia
Date not recordedBNXT LeagueStayliveVenueReportedstaylive.ioNews Staylive Partners with BNXT League Staylive Partners with BNXT League to deliver enhanced Basketball league streaming services for domestic and international fans.
Date not recordedAnytime FitnessLOVB NebraskaVenueReportedlovb.comLOVB Nebraska Teams Up With Anytime Fitness
Date not recordedPixellot—VenueReportedaustralia.basketballBasketball Australia and Pixellot partner to launch HoopsTV nationwide
Date not recordedTraneKroenke Sports & EntertainmentVenueReportedsofistadium.comTrane Named Climate Innovation Partner of Kroenke Sports & Entertainment

Frequently asked questions

What is a sports sponsorship deals tracker?

It is a way to find and follow publicly reported sponsorship and other commercial deals in sport. Each listed item links to its publisher and to the corresponding Prism record.

Where does Prism's deal information come from?

Radar items are based on public source articles and announcements stored in Prism. Open the linked publisher source to verify the original reporting; this index does not present unsourced deal claims.

How often is it updated?

The index reflects source-linked records currently available in Prism. No fixed update interval is stated here.

Does Prism estimate undisclosed deal values?

No. This tracker does not estimate undisclosed deal values and does not display a value unless the source itself states it.